S.E.N.S.I.B.L.E. Choice

S.E.N.S.I.B.L.E. Choice was a lobby group in St. Albert, Alberta that ran newspaper advertisements supporting a specific alignment for the West Regional Road and endorsed candidates for election to St. Albert City Council during the 2001 municipal election. [ [http://www.biglake.fanweb.ca/biglake/news_jan172002_01.html Appeal Against Genstar Development Plan - Big Lake ] ] The candidates endorsed by the group - Richard Plain for mayor and James Burrows, Neil Korotash, Lynda Moffat, Doug Ritzen, and Curtis Stewart for alderman - were all elected.

The group was criticized for revealing neither its members (only one spokesperson, local public relations professional Dawne Fowler, was ever named) nor its financial backers. After the election, Advertising Standards Canada found that the group's advertisements were "inaccurate and misleading". [ [http://www.adstandards.com/en/standards/complaints_report/2001ascReportEn.pdf ASC complaints 2001eng gry ] ]

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