- Batanga.com
Infobox Company
company_name = Batanga
company_
company_type = Private
company_slogan =
foundation =Miami, Florida (1999 )
location =Coral Gables, Florida
key_people = Troy McConnell, founderRafael Urbina, CEO Rick Marroquin, CMO
industry = Internet Music Portal
homepage = [http://www.batanga.com www.batanga.com]Batanga, Inc. is a leading media and content company reaching U.S. Hispanics. Batanga publishes across several media vehicles, including Batanga.com - the flagship and top online destination for Hispanic consumers - Batanga Publishing and Batanga Live. Batanga, Inc. maintains offices in Miami and New York.
Batanga.com, the source for Latin music and entertainment, is best known for it’s free internet radio, featuring over 50 Latin music radio stations. In addition, Batanga.com offers music videos, exclusive artist interviews, over 50,000 user generated stations, and ever-expanding Latin-centric entertainment content.
Batanga Publishing produces two magazines, Batanga Music Magazine and Batanga University, delivered to subscribers and selected universities across the United States six times per year. Batanga LIVE promotes and executes custom, sponsor driven music-oriented events targeted to U.S. Hispanics.
In early 2008, Batanga, Inc. acquired HispanoClick, the largest ad network targeting Hispanics in the U.S., further extending its ability to reach the growing online Hispanic audience.
Company Milestones
- 1999 – Planeta founded by Rafael Urbina in Miami, FL.
- August 1999 – Batanga founded in Greensboro, NC, by Troy McConnell and Jochen Fischer.
- November 1999 – First song streamed on Batanga.com
- November 1999 – First video streamed on Batanga.com
- June 2000 – 1 millionth song streamed on Batanga.com
- December 2000 – 10 millionth song streamed on Batanga.com
- 2001 – LatCom Communications co-founded by David Chitel and John Leguizamo in NYC.
- September 2001 – First Latino Step campus event, produced by LatCom Communications
- November 2001 – 100 millionth video streamed on Batanga.com
- December 2001 – 100 millionth song streamed on Batanga.com
- March 2002 – First issue of Batanga Latin Music magazine published, produced by LatCom Communications
- December 2004 – 1 billionth song streamed on Batanga.com
- December 2005 – Batanga merges with Planeta Networks
- November 2006 – Batanga merges with LatCom Communications
- December 2006 – 3 billionth song streamed on Batanga.com
- December 2006 – MyBatanga social network launched
- May 2007 – 4 billionth song streamed on Batanga.com
- August 2007 – MyBatanga surpasses 100,000 registered users.
- August 2007 – Batanga, Inc. raised $30 million in equity funding from Tudor Ventures
- November 2007 – Batanga.com reaches over 3.4MM U.S. unique visitors, according to comScore Media Metrix.
- December 2007 - Batanga.com reaches over 3.8MM U.S. unique visitors, according to comScore Media Metrix.
- January 2008 – Batanga, Inc. acquires HispanoClick
- March 2008 - Batanga and HispanoClick combined reach 10.8 million unduplicated unique visitors, according to comScore Media Metrix.
- June 2008 – Batanga consolidates online operations to its Coral Gables, FL offices
- July 2008 – MyBatanga surpasses 500,000 registered users.
Offerings
*Not available anymore outside US
*Over 28 Streaming Radio Stations
*5000+ Music Videos
*50,000+ User generated Radio Stations: “My Radio”
*Latin Music Blogs
*Exclusive content on music, artists, autos, and lifestyle
*Ability to create personal "MyBatanga" webpages for networking with other usersExternal links
* [http://www.batanga.com Batanga.com]
* [http://www.washingtonpost.com/wp-dyn/content/article/2006/10/06/AR2006100601704.html Hispanics' Web Identity Grows As Ads Target Diverse Audience, Washington Post]
* [http://www.marketingymedios.com/marketingymedios/noticias/article_display.jsp?vnu_content_id=1003353527 Batanga Acquires Latcom from Davidson Media Group, Marketing y Medios]
* [http://www.foxbusiness.com/article/batanga-acquires-hispanoclick_460774_1.html Batanga Acquires HispanoClick, FOXBusiness]
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