SMART magazine

SMART magazine

"SMART Magazine" was launched in April 2005 as Hawaii's fashion, beauty, and lifestyle publication. The magazine is published bi-monthly and is distributed for $3.50 throughout Hawaii and is available for online subscription. "SMART Magazine" features "information and advice on all aspects of fashion, beauty, and lifestyle."

Staff

* Molly Watanabe (Founder/Publication Director): Advertising, Marketing, PR
* Amy Alston (Founder/Publication Director): Advertising, Distribution
* Sarah Honda (Editor/Art Director): Editorial
Production Manager
Contributing Writers
Photographers
Interns
Team Rider/Promotions
Finance Director

Target Market

* Women aged 18-35
* Live alone or with roommates and have no dependents
* Household income of $24,000 or higher with a high percentage of disposable income
* Intelligent, stylish, and interested in the latest trends
* Loves to shop, has her own personal style
* Mixes luxury items and bargains in her day-to-day lifeAlthough the target age is 18-35, SMART Magazine states that it's not about the age as much as the lifestyle of the person. They target the woman "who wants to be fashionable, know what's going on around town, and capitalize on Hawaii's unique style."

In Every Issue

* Do It!
* What's Flying Off the Shelves
* Trends Here and Now
* Local Look
* How to Wear It
* Shopping Trip
* Local Designer
* Fashion Pro
* I Heart It
* Beauty Bestsellers
* We Tried It!
* Beauty Routine
* Featured Home
* Home Shopping Guide
* 101
* Smart News
* Word of Mouth
* Around Town
* Ten Things to Do

External links

* [http://www.smartmagonline.com/ SMART Magazine Official Website]

References

* [http://the.honoluluadvertiser.com/article/2005/Mar/18/il/il03a.html/ The Honolulu Advertiser - "Home again, to start up fashion-lifestyle magazine"]
* [http://starbulletin.com/columnist/column.php?id=9368&col_id=39/ Honolulu Star-Bulletin - "Ambitious women start magazine"]
* [http://pacific.bizjournals.com/pacific/stories/2005/04/04/daily26.html/ Pacific Business News - "Smart Magazine publishes first issue"]


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