John Quelch

John Quelch

John Anthony Quelch is a business school academic, administrator, public servant, corporate director and consultant. He is Senior Associate Dean and Lincoln Filene Professor of Business Administration at Harvard Business School.


His research focuses on global business strategy. His recent co-authored books include:
* "Greater Good: How Good Marketing Makes For Better Democracy" (Harvard Business Press, 2008)
* "Business Solutions For The Global Poor" (Jossey Bass, 2007)
* "The New Global Brands: Managing Non-Governmental Organizations in the 21st Century" (Thomson, 2006)
* "The Global Market" (Jossey Bass, 2005) and
* "Global Marketing Management" (5th edition, Thomson, 2005). His work on global marketing has been reviewed by Mazur and Miles in "Conversations With Marketing Masters" (John Wiley, 2007)


Recent articles include: “Bringing Customers Into The Boardroom” ("Harvard Business Review", November 2004), “How Global Brands Compete” ("Harvard Business Review", September 2004), "Building And Valuing Global Brands In The Nonprofit Sector", ("Nonprofit Management and Leadership", Spring 2007) and "Governance In the Public Sector", ("Directors & Boards", Third Quarter, 2008).


John Quelch's first academic post was as a visiting lecturer at the University of Hawaii. He was subsequently appointed assistant professor at the School of Business Adminstration (now the Ivey School) of the University of Western Ontario. In 1979, he returned to Harvard Business School. He was appointed the Sebastian S. Kresge Professor of Marketing and Co-Chair of the Marketing department in 1994.

In 1998 he was appointed as Dean (with Vice Chancellor status) of London Business School, returning to Harvard in 2001.

Quelch returned to Harvard in 2001. Between 2001 and 2006 he was Senior Associate Dean for International Development at HBS overseeing the establishment of a global network of research centers. Since 2006 he has served as Senior Associate Dean responsible for coordinating the planning and execution of Harvard Business School's 2008 Centennial celebrations.

Professor Quelch is known for his teaching materials and innovations in pedagogy. Over the past twenty years, his case studies have sold over 2.7 million copies, third highest in HBS history. In 1993, he developed the first HBS interactive CD-ROM exercise (on Intel's advertising budgeting process). In 1999, he developed and presented a series of twelve one hour programs on Marketing Management for the Public Broadcasting System. His "Marketing Know:How blog", published by Harvard Business School Publishing is also available in Chinese and Vietnamese.

Other Activities

In 2002, Acting Governor Jane Swift of Massachusetts appointed Quelch as Chairman of the Board of the Massachusetts Port Authority, overseeing three airports, waterfront real estate and the seaport of Boston. In this "pro bono" role, he also chairs the strategy and services subcommittee of the Massport board.

In an additional "pro bono" role, Quelch serves as Honorary Consul General of the Kingdom of Morocco for the New England region. His long-standing ties to the Middle East resulted in the book, "Business Strategies For Muslim Countries" (Prentice Hall, 2000).

Quelch has substantial governance experience as a non-executive director of public companies in the USA and the UK. He is the longest serving non-executive director of WPP Group plc, the world’s second largest marketing and media services company. In the USA, he currently serves as a non-executive director of Pepsi Bottling Group, Gentiva Health Services and Inverness Medical Innovations. He also serves as a board member of both the Harvard Business School Publishing Company and Americans for Oxford and as an international advisory board member of British American Business Inc.

Quelch has worked as a consultant, seminar leader or conference speaker in more than sixty countries. He has assisted companies as diverse as American Airlines, Colgate-Palmolive, Barclays, DeutschePost, General Electric, Intel, Nestle, Novartis, Procter & Gamble, Samsung, Unilever, and Walt Disney.

Quelch received his BA from Exeter College, Oxford University, an MBA from the Wharton School at the University of Pennsylvania, an MS from the Harvard School of Public Health and a DBA from Harvard Business School.

Both keen tennis players, John and his wife, Joyce Huntley, divide their time between their homes in Massachusetts and Maine. In addition to the USA and UK, John has lived in Australia and Canada.



* [ Harvard Business School]
* [ Quelch's biography on Harvard Business School site]
* [] 'Conversations with Marketing Masters', Mazur, Laura and Louella Miles, (Wiley-VCH, 2007)]

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