- John Follis
] He currently runs Follis Advertising, LLC and is creator and host of "The Marketing Show with John Follis".
Background
Follis began his career working for major advertising agencies such as FCB/Chicago and
DDB Worldwide in New York. In the mid-1980s, his entrepreneurial career began with freelance work for such major New York shops asChiat/Day , Della Femina and Kirshenbaum & Bond. His work on theKenneth Cole account resulted in awards and national press.Fact|date=July 2008In 1988, Follis co-founded Follis&Verdi, with clients such as The
American Stock Exchange , No Excuses Jeans, Solgar Vitamins [cite news
last =ELLIOTT
first = STUART
title =ADVERTISING -- ADVERTISING -- ADDENDA; Accounts
language = English
publisher =The New York Times
date =April 21, 1992
] and Sorrell Ridge Fruit Spreads -- a case taught at the Harvard Business School [cite news last = Quelch
first = John
title = Sorrell Ridge: Slotting Allowances
language = English
publisher = Harvard Business Publishing
date = June 12, 1990 url = http://www.hbsp.harvard.edu/b01/en/search/searchResults.jhtml;jsessionid=53BJ25V3HQYUAAKRGWCB5VQBKE0YOISW?Ma=1&sid=R4HIUCB41QX0QAKRGWCB5VQBKE0YOISW&userView=GENERAL&N=513567+322
] and featured in Forbes [cite news
last =McCormack
first = Kevin
title =Sorrell Ridge puts Smuckers in a jam
language = English
publisher =ADWEEK
date =February 6, 1989
] . In ‘93, Follis/DeVito/Verdi won 9 ADDY Awards making it the second most awarded agency in New York. [cite news
last = BRYANT
first = ADAM
title = Awards Presented At 2 Ceremonies
language = English
publisher =The New York Times
page =19
date =March 17, 1993
url =http://select.nytimes.com/gst/abstract.html?res=F00616F73C550C748DDDAA0894DB494D81
] That same year, Follis formed Follis Inc [cite news
last = JANOFSKY
first = Michael
title = ADVERTISING -- ADDENDA; A Partner Leaves Follis DeVito Verdi
language = English
publisher =The New York Times
date =July 28, 1993
url =http://query.nytimes.com/gst/fullpage.html?res=9F0CEFD9123FF93BA15754C0A965958260
] to include a focus on non-traditional and online marketing. In 2003, to address the growing needs of smaller clients, Follis created "Follis Marketing Therapy". And in 2006 Follis created "The Follis Marketing Report" blog and "The Marketing Show" with John Follis podcast which currently lists oniTunes .Published works
Follis has been a featured columnist in "ADWEEK" [cite journal
last = Follis
first =John
title =The Truth Hurts.
journal =ADWEEK
date =July '00 ,] [cite journal
last = Follis
first =John
title =Selling God
journal =ADWEEK
date =Jan '01 ,] [cite journal
last = Follis
first =John
title =Survivor : Mad Ave..
journal =ADWEEK
date =April ’01 ,] [cite journal
last = Follis
first =John
title =Running On Empty
journal =ADWEEK
date =June '05 ,] [cite journal
last = Follis
first =John
title =Podcasting Grows Up
journal =ADWEEK
date =May '06 ,]Ad Age [cite journal
last = Follis
first =John
title = Do Awards Really Matter?
journal =Ad Age
date =June ’97 ,] [cite journal
last =Follis
first =John
title =The Putterman Principle.
journal =Ad Age
date = Aug ’98 ,] and the New York Enterprise Report. [cite journal
last =Follis
first =John
title =H ow to Market A Business with No Marketing Budget.
journal =New York Enterprise Report
date = Jan ’06 ,] His MAD AVE column has been featured onTalent Zoo for several years. His original essay, MAD AVE, appears in "Mirror On America" [ cite book
last = Mims
first = Joan T.
title = Mirror On America
publisher =Bedford/St. Martin's
date = 2000
isbn = 0312399332 ] a pop culture anthology including essays fromDick Clark ,Stephen King ,Dave Barry and MTV’sKurt Loder . Follis’s campaign for theMarble Collegiate Church is featured in the college text, "Principles of Marketing" [ cite book
last = Kotler
first = Philip
title = Principles of Marketing
publisher =Prentice Hall
date = 2001
isbn = 0130263125 ] . His early ad work on the Kenneth Cole account is featured in Cole’s "Footnotes" (Simon & Schuster, 2003). And, in 2006, Follis published "How to Attract and Excite Your Prospects: A Guide for Getting the Best Marketing Results". [cite book
last = Follis
first =John
authorlink =John Follis
title = How to Attract and Excite Your Prospects:
publisher = Follis Inc
isbn = 0976864401 ] In Follis' most recent published article in "ADWEEK" he coined the termG-Cred referring to online credibility. [cite journal
last = Follis
first =John
title =Do We Have G-Cred?
journal =ADWEEK
date =May '07 ]Awards and honors
Follis and his agencies have won multiple ad awards such as
Clio Awards , ANDY’S [cite news
last =ELLIOTT
first = STUART
title =7 Andy Awards For Chiat/Day
language = English
publisher =The New York Times
date =May 5, 1992
url =http://query.nytimes.com/gst/fullpage.html?res=9E0CE5D8173EF936A35756C0A964958260
] ,Addy Awards [cite news
last =BRYANT
first = ADAM
title =Awards Presented At 2 Ceremonies
language = English
publisher =The New York Times
page =19
date =March 17, 1993
url =http://select.nytimes.com/gst/abstract.html?res=F00616F73C550C748DDDAA0894DB494D81
] , One Show, New York Festival, Obie [cite news
last =ELIOT
first = STUART
title =Prize Billboards That Stick Their Necks (or Spoons) Out
language = English
publisher =The New York Times
page =20
date =May 7, 1992,
url =http://select.nytimes.com/gst/abstract.html?res=F1061EFB34540C748CDDAC0894DA494D81
] , Athena, Creativity, and Golden Web Awards. He also received a special White House invitation for his agency’s work for the National Committee for the Prevention of Child Abuse. (See photo:http://www.follisinc.com/whitehouse.htm ) Fact|date=July 2008Teaching and speaking
Follis has been an adjunct professor of advertising and marketing at the
Parsons School of Design , theSchool of Visual Arts , and theFashion Institute of Technology in New York City. Follis is also a nationally requested speaker having spoken at such venues as The American Management Association, The World Business Academy and The NYU Entrepreneurship Conference, and the Yale Entrepreneurial Institute. (Hear talk at:http://follis.typepad.com/follis_blog/2008/07/john-follis-at-the-yale-entrepreneurial-institute.html ) Fact|date=July 2008Non-profit work
Follis and his agencies have worked with such orgizations as
Unicef , theLeague of Women Voters ,CancerCare , theOlympic Games , theFoundation for AIDS Research , Marble Collegiate Church [cite news
last =Brozan
first = Nadine
title =For the Good Book, A Good Sales Pitch
pages =43
language = English
publisher =The New York Times
date =October 4, 1998
url =http://select.nytimes.com/gst/abstract.html?res=FA0C1EFC3A5C0C778CDDA90994D0494D81
] ,Mothers Against Drunk Driving , SmokeFree, Scholastic’s Stay in School Program, and The National Committee for the Prevention of Child Abuse [cite news
last =RAMIREZ
first = Anthony
title =ADVERTISING -- ADDENDA; Pro Bono Accounts
language = English
publisher =The New York Times
date =December 27, 1994
url =http://query.nytimes.com/gst/fullpage.html?res=9A0CE4DF143BF934A15751C1A962958260
] ,. His work for the NCPCA resulted in being honored at TheWhite House . An interview about Follis' non-profit involvement can be heard on The Marketing Show at: http://follis.typepad.com/follis_blog/2007/07/john-follis---m.htmlNotes
External links
* [http://www.follisinc.com follisinc.com]
* [http://themarketingshow.net/ The Marketing Show with John Follis]
* [http://thefollisreport.com/ The Follis Marketing Report]
* [http://Goodnewsbroadcast.com Goodnewsbroadcast.com, interview]
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