Cellius

Cellius is the result of Sony and Namco Bandai merging to "help take share from Microsoft Corp. and Nintendo Co." [Pavel Alpeyev, cite web|url=http://www.bloomberg.com/apps/news?pid=conewsstory&refer=conews&tkr=SNE:US&sid=as2Ppv1.jUjQ|title="Sony, Namco Bandai Ally to Jointly Make Games for PlayStation 3", Bloomberg.com, January 24, 2007] by developing games with Namco. Cellius was announced on January 24, 2007, and Sony believes it may help make up for the loss [Martyn Williams, cite web|url=http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9004462&source=rss_news50|title="Battery recall, PS3 push Sony to Q2 loss", Computerworld, October 26, 2006] it faced during its Q2 of 2006. Ken Kutaragi was announced as the Chairman of Cellius. [Jonti Davies, cite web|url=http://www.joystiq.com/2007/01/24/ken-kutaragi-to-become-chairman-of-cellius/|title="Ken Kutaragi to become Chairman of Cellius", Joystiq, January 24, 2007]

pecifics

Namco Bandai will hold 51% of the company, and Sony will hold the rest. The company plans to use Sony's Cell microprocessor, the heart of the Playstation 3, for Playstation 3 games and games for mobile phones and personal computers. Namco's "Ridge Racer 7" and ' were the top two selling games in Japan for the Playstation 3, and Sony's ' was third. These games generated 12% of Sony's total revenue, and Sony is looking to get the most it can from from this data.

Three games were announced when Cellius was formed: Brave Arms, Second Season 01, and Chain Lim!t.High Resolution Shots of Brave Arms, Second Season 01, and Chain Lim!t. "What happened to Cellius? Where are the 3 new IPs" Last accessed July 12, 2008. http://www.diggingtheweb.com/wiki/Cellius] . On October 8th Namco bandai will have a Pre Tokyo game show conference.What's exciting about this event is that 'secret and exclusive revealing titles' are scheduled, according to the invitation.

References

Official Japanese website: http://www.cellius.jp/