WLOF

Infobox Radio Station
name = WLOF


area = Buffalo, New York
branding = The Station of the Cross
slogan =
airdate =
frequency = 101.7 MHz
format = Religious (Catholic)
power = 3,200 watts
class = A
owner = Holy Family Communications
website = [http://www.thestationofthecross.com/ www.thestationofthecross.com]
callsign_meaning = Our Lady of Fatima
former_callsigns = WBTF
WXOX (1998-1999)

WLOF is a Catholic radio station broadcasting from Attica, New York. WLOF is located at 101.7 on the FM dial and covers much of Western New York, including Buffalo and Niagara Falls. Referred to as "The Station of the Cross", WLOF is owned and operated by Holy Family Communications. The call letters represent Our Lady of Fatima, to whom this station is dedicated.

History

101.7 MHz in Attica, New York began its broadcasting life as WBTF "BT Country". It was the sister station to WBTA in Batavia, New York.

Beginning on February 13, 1998, 101.7 FM was acquired by Broben Communications, Inc. and used "WXOX" as its callsign. WXOX then forced nearby station WHUG in Jamestown to change frequencies in an effort to gain coverage area. While WXOX, 101.7 broadcast modern-rock as "The Spot," supposedly covering "Attica, Amherst and Buffalo" and acting as a challenger to WEDG. It made a significant advertising blitz in the Buffalo market and even created its own "Spotfest" music festival, but it never even registered a measurable audience in the ratings books, let alone make a serious challenge at any Buffalo station, because of its very weak signal (it had 1/15th of the signal strength of another Wyoming County station, WNUC, which was an average station at its best). [Fybush, Scott. [http://www.bostonradio.org/nerw/nerw-990122.html New England Radio Watch] . 22 January 1999.]

On August 15, 1999 Holy Family Communications acquired WXOX and began broadcasting Catholic programming as WLOF becoming the sixth Catholic Radio station in the United States. [ [http://svartifoss2.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=31812&Callsign=WLOF Call Sign History ] ]

Prior to this, the callsign WLOF was used for Orlando Florida's Second radio station. [ [http://www.cflradio.net/950_WLOF_AM.htm WLOF-AM 950 Orlando ] ] This station began broadcasting on 1230 kHz AM on October 26, 1940. It switched to 950 kHz and continued to broadcast under this call sign until 1989. During the 1960s and 1970sthis station was the leading rock and roll station in Orlando. [ [http://www.wlof-channel95.com WLOF Channel 95 opening page ] ]

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