- Stuff (magazine)
title = Stuff
Tom Dunmore(UK Editor-in-Chief)
Fraser Macdonald (UK Editor)
category = Men's, Lad's Mag
frequency = Monthly
Dennis Publishing, Inc. (U.S.)
total_circulation = 92,672 (UK)
circulation_year = Jan-Jun 2006 (UK)
firstdate = Unknown
language = English
website = [http://www.stuff.tv/ Official UK site]
[http://www.stuffmagazine.com/ Official U.S. site]
issn = 1364963
country = U.S.,
Turkey, UK, Germany, Russia, Czech Republic, France,
Netherlands, Ukraine, Spain, Romania, Lithuania, China, Philippines, Thailand, Taiwan, Malaysia, Indonesia, Singapore, Koreaand Portugal
"Stuff" is a men's magazine featuring
interviews, pictorials, and other articles of interest to a predominantly male audience.
Dennis Publishing, it is the sister magazine to "Maxim", and the two share a similar mission of providing entertainment targeted towards 18 to 30-year-old males whom it attracts with pictorials and cover features, humor, trivia, and product reviews of goods such as computers, sports cars, video games, cell phones, etc. The American version of "Stuff" does not contain nudity, though the photo shoots generally try to get as close to nudity as possible, and at some locations, such as Wal-Martstores in the U.S. "Stuff" and its sister men's magazine "Maxim" have been considered pornography, and therefore banned. The interviews tend to be with famous actresses, singers, and models and wrestling divas, some of whom have appeared several times over the life of the magazine. The U.S. edition ceased to exist with the October 2007 issue when it returned to being a special section inside Maxim Magazine. Paid subscribers will receive Blender or Maxim magazine as a replacement. "This is a note to inform you that Stuff Magazine has ceased publishing with the Oct 2007 issue. The balance of your paid subscription will be fulfilled with Maxim or Blender. If you have any questions, please contact us at: Maxim / P.O. Box 420234 / Palm Coast, FL 32142-0234" Approximately 54,522 postcards were mailed out.
* Two page spread on Italian Actors including
Joe Serniothe articles was titled [http://www.joesernio.com/stuffmagazine/index.html The Real Goodfellas]
The UK version of the magazine, published by Haymarket Consumer Publications Ltd, is focused mainly on consumer electronics, gadgetry and lifestyle products, such as
iPods and fast cars, to computersand men's clothing. Like its U.S. equivalent, Stuff UK contains a scantily clad woman on the front page (with a small number of further photos inside the magazine), but as the model is clothed this is not considered pornography in Britain. There are multiple in depth features, such as product reviews of laptops, digital audio ( MP3) players, digital cameras (compact and SLR), as well as advertising. Regular features include an "adrenaline junkie" article, and speculative pages about upcoming technology, such as the "rumour mill" and the "Next big thing?" on the last page.
"Hot Stuff" is the news section that features new or unreleased products. Top 10s of currently available items are featured toward the back of the magazine. These include products in the range of portable media players, phones, computers, laptops, digital cameras, televisions, video recorders, hi-fi, home cinema, gaming, home and sports. There are dedicated pages for opinions and readers mail and a "My gadget life" column in towards the front of the magazine that features an interview with a well known person about the technology that helps them.
The circulation of "Stuff" UK is around 100,000 copies a month [ [http://www.abc.org.uk/cgi-bin/gen5?runprog=nav/abc&noc=y ABC ] ] , placing it the best-selling gadget magazine and the 6th biggest-selling men's monthly in the UK, according to the Audit Bureau of Circulations. It outsells its closest rival, T3, by 2:1.
Stuff Magazine has been locally published in Singapore since 2004. Under [http://www.catchacorp.com Catcha Co-operation] , the magazine gained recognition amongst the local community and established itself as a leading name in the niche men’s magazine arena. In August 2008, the magazine was [http://www.marketing-interactive.com/news/2627/ taken over by Roshambo Media] , owned and managed by Mr. Glen Myles. It was then that, [http://www.linkedin.com/in/akankshagoel Ms Akanksha Goel] was brought in to take over the helm of the magazine and head the magazine’s strategic direction as its Editor [ [http://www.advancinginsights.com/mybiz/the-power-social-media/ The Power of Social Media Blog] ] . Under her guidance, the magazine has grown to be recognized not just amongst men looking for their monthly doze of gadgets, but also as a respectable tech lifestyle publication. The magazine has introduced features like Big Boys Toys which interviews high-powered achievers, their lavish lifestyles and toys. Another new feature which has gained popularity amongst the readers is called: Stuff Says. It reviews the latest gadgets launched in the Singapore market for that month. With Ms Goel [ [http://knowledge.smu.edu.sg/index.cfm?fa=viewfeature&id=1102/ The Power of Social Media: Only the Tip of the Iceberg?] ] as the editor, the magazine now also sports a lifestyle section which encompasses a range of articles that weave in tradition the magazine’s penchant for all things shiny that beep, exclusive events and scoops for those who live the changing jet-set existence in the fast lane, global haute couture and scintillating soirees. The Singapore team can be contacted online via [http://www.stuff.com.sg/ www.stuff.com.sg] .
Update: July was Ms. Akanksha Goel's [http://stuffinsingapore.blogspot.com/2008/07/and-thus-another-chapter-comes-to-close.html last issue] . The new editor will be Ian Rich.
The producers of the UK version of the magazine also produce weekly '
podcasts' which are released every Friday. The content includes similar but more up to date content as the magazine. These are usually around 25-30 minutes in length and feature news about technology, the podline (where listeners questions are answered), reviews and comparisons of gadgets and an instant expert feature which provides the listener with five interesting points about the selected subject; past instant expert features include HSDPA, ISOand HDMI.
The podcast is free and is available via iTunes (the Apple site for downloading AAC and MP3 audio files) or can be downloaded via their website (www.stuff.tv) where older episodes are archived. The iTunes option provides higher sound quality, thumbnails and chapter points to provide the listener with easier navigation. Creative Zen owners can use the ZenCast organiser. Regular listeners can also subscribe to future episodes by pasting links into their podcast software application or alternatively subscribe via
[http://www.stuff.tv/ Stuff.tv] is Stuff magazine's website, where short videos are uploaded to be played by visitors. Episodes are streamed as the user watches in a similar way to video broadcasting sites. The videos are edited together into short videos to a professional standard. The first episode is "Tested to Destruction" and is a deathmatch between the ever popular, ubiquitous
iPod nanoand a Sansa e250. Three tests are carried out involving a car, a toilet and rifle in order to simulate the effects of 'real life' damage to gadgets.
The site is a logical follow up to the success of the videos that the team posted on YouTube where videos of the team could be found demonstrating new gadgets such as the Sinclair A-bike, a human hydro-foil as well as technology products such as the
SamsungX820 mobile phone, iTheatres and the AsusAI Guru S1 Skypephone.
Videos are now available as
vidcasts on the website and can be viewed online in a similar way to before or subscribed to via iTunes. Chapters are placed in the short video clips for easy navigation and new player controls are used to play, scan through the video and to adjust the volume or size of the video. New videos are available each Friday and special ones are uploaded to cover events such as the launch of a new product or the Consumer Electronics Show.
The website for Stuff was relaunched on Friday, November 17, 2006 after being previewed at the Best of Stuff Show between November 3 and 5th. It has a new look, layout and content. The new site combines the features of both the older sites into one. New features such as the weekly videocast, blogs, reviews and galleries are included in the site as well as the news, forums, podcasts and videos from the older sites.
The June 2007 issue of the US Edition of Stuff, which carried some irreverent images of
HinduGods Ganeshaand Hanumancaused widespread controversy from sections of the Hindu Community. [http://niralimagazine.com/2007/06/stuff-gets-stupider/]
[http://www.joesernio.com/stuffmagazine/index.html The Real Goodfellas in Stuff (magazine)]
* [http://www.stuff.tv/ Official U.K. site]
* [http://www.stuffmagazine.com/ Official U.S. site]
* [http://www.haymarket.com/ Haymarket Publishing]
* [http://mediag8way.com/ MediaG8Way (Philippine publisher)]
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