Chick'n Crisp

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name = Crispy Chicken sandwich
serving_size = 1 sandwich ( g)
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*| notes = May vary outside UK market.

The Chick'n Crisp is a small fried chicken sandwich sold by the international fast-food restaurant chain Burger King. It is called the Crispy Chicken sandwich in the European market. It is one of their value oriented products.

Product description

The Chick'n Crisp consists of a fried chicken patty, lettuce and mayonnaise served on a sesame seed bun.

Variants

* The Spicy Chick'n Crisp - the breading is is exchanged for one containing a hot pepper blend.
* The Italian Chick'n Crisp - served parmigiana style with mozzarella cheese and marinara sauce.

Aliases and international naming

* In the Middle East it is called a chicken burger.
* In Brazil it is called the "BK Crispy Chicken".

History

The Sandwich was introduced in 1998 as part of a menu expansion that added a value menu, called the Great Tastes Menu, to BKs product offerings. The sandwich was eliminated in the US in 2000 but revived in 2007 as the Spicy Chick'n Crisp.

Advertising

The 2007 advertising program for the sandwich uses the Whoppers, a "family" in which all the males are actors wearing a Whopper sandwich costume. In the ad spot, the parents come home and find that their son is having a party, when confronted the son blames his friend "Spicy." When the father confronts Spicy, he finds Spicy making out with the Whopper's daughter.

Another advertising program uses features Whopper Jr. and Spicy (portrayed by a different actor) antagonizing other fast food chains, proclaiming that Burger King has a superior value menu. Examples include Whopper Jr. asking if McDonalds had a "Big Mac Jr."

References

See also

*Original Chicken Sandwich
*TenderGrill
*TenderCrisp
*BK Baguette line

Other types of chicken sandwiches by other sellers:
*McChicken