WMYI

Infobox Radio station
name = WMYI


city = Hendersonville, North Carolina
area = Greenville/Spartanburg, South Carolina
branding = "My 102.5"
slogan = "The Best Mix of Yesterday and Today"
airdate = April 15, 1958
frequency = 102.5 (MHz)
format = Adult Contemporary
HD2: Smooth Jazz
power = 19,000 watts
erp =
class = C1
callsign_meaning = W MYI(1)02.5
former_callsigns =
owner = Clear Channel Communications
sister_stations =
webcast =
website = http://www.wmyi.com
affiliations =

WMYI is an Adult Contemporary station licensed to Hendersonville, North Carolina and serves the Upstate and Western North Carolina regions, including Greenville, Spartanburg, and Asheville, North Carolina. The Clear Channel Communications outlet is licensed by the FCC to broadcast at 102.5 MHz with an ERP of 19 kW. The station goes by the name My 102.5 and its current slogan is "The Best Mix of Yesterday and Today."

The playlist consists mainly of music from the 1970s through today. The station plays some occasional songs from the 1960s. They play an all-70s format on the weekends.

In February 2008, the station began airing Smooth Jazz on its HD2 channel, replacing its previous all-90s format.

History

Before moving its studios to Greenville, South Carolina, this station was WKIT-FM "Kit Country" in Hendersonville, North Carolina, signing on the air April 15, 1958. Once the new transmitter was complete, the station stunted with the "Beverly Hills Cop" soundtrack. After the stunt, the Adult Contemporary format on the station, known as "MY 102.5", was born.

WMYI enjoyed success shortly after it was born in 1987 with the popular "Love and Hudson" Morning Show. During the mid to late '90s, the station was less successful in Arbitron rankings, but enjoyed a return to the top of the ratings by 2006. In Fall 2006, WMYI was #1 both in age groups 12+ and 25-54 in the Greenville-Spartanburg market, surging past in-house country sister WSSL-FM. However, throughout 2007 and 2008, the station has faltered somewhat, once being beat by competitor WSPA-FM for the first time in a long while (12+). WSPA-FM remains a semi-distant second to WMYI but has begun to gain some ground throughout 2007 and 2008.

External links

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