WSPA-FM

Infobox Radio station
name = WSPA-FM


city = Spartanburg, South Carolina
area = Upstate South Carolina & Western North Carolina
branding = "Magic 98.9"
slogan = "Lite Rock"
airdate = August 29, 1946
frequency = 98.9 FM (MHz)
format = Adult Contemporary
erp = 100,000 Watts
class = C
callsign_meaning = SPArtanburg (City of License)
Also a nod to former owner SPArtan Radiocasting
former_callsigns =
owner = Entercom Communications
licensee =
sister_stations =
webcast = [http://wmc1.liquidcompass.cc/wspa Listen Live]
website = http://www.magic989online.com/
affiliations =

WSPA-FM is an Adult Contemporary station licensed to Spartanburg, South Carolina and serves the Upstate region, including Greenville and Spartanburg. The Clear Channel Communications outlet is licensed to the FCC to broadcast at 98.9 MHz with an ERP of 100 kW. The station goes by the name Magic 98.9 and its current slogan is "Today's Lite Rock." It simulcasts in Asheville, NC at 97.7 MHz.

The coverage area for Magic 98.9 covers parts of 4 states (North Carolina, South Carolina, Georgia, and Tennessee) and includes 73 counties stretching from Atlanta, GA to Charlotte, North Carolina. WSPA is owned by Philadelphia based Entercom Communications. The transmitter tower (which is visible as far as 35 miles away) is located atop Hogback Mountain, near Landrum.

As of 2008, the station's playlist mainly consists of music from the 1970s through 2000s/present day. An occasional 1960s song is played. Musically, the station is similar to competitor WMYI; although the station plays more music from the 2000s and more from the 1980s and 1990s.

Although it has gained some ground against WMYI in the ratings throughout late 2007 and 2008, it remains a semi-distant second.

In 2008, the station added what it calls 'song tags.' These are played after every song played on the station stating the artist and the name of the song in a semi-robotic voice recorded by the station's female voice talent.

History

WSPA-FM signed on the air August 29th, 1946 as the sister station to WSPA AM 950. It was South Carolina's first FM radio station. Also, on August 1st 1960, WSPA-FM became the first station in South Carolina (as well as the Southeast) to broadcast in stereo.

For many years WSPA-FM was a beautiful music station. In the early 90s the station changed to MOR. Later, the station became known as "Lite Rock 98.9", then the station evolved into its current format.

External links

* [http://www.magic989online.com Magic 98.9 Online]
*fmq|WSPA
*FML|WSPA
*FMARB|WSPA