Vanity URL

Vanity URL

A vanity URL is a domain name, typically created by a company to point to a specific product or advertising campaign microsite. In theory, vanity URLs are creatively linked to a product or ad concept and easier to remember than a company's general domain.

Examples of vanity URLs used by brands and locations:

*HSBC "Local" Ads: [http://yourpointofview.com yourpointofview.com] (on airport jetways)
*Starbucks Holiday 2006: [http://www.itsredagain.com itsredagain.com] (on takeaway coffee cups)


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