KJFA

Infobox Radio Station
city = Santa Fe, New Mexico
name = KJFA
owner = Univision
format = Regional Mexican
branding = La Jefa
area = Santa Fe, Albuquerque and surrounding areas
airdate = 1986
frequency = 105.1(Mhz)
erp = 100,000 watts
class = C
callsign_meaning = K JeFA
sister_stations = KIOT, KKRG, KKSS, KQBT

KJFA-FM (105.1 FM) is a radio station licensed to Santa Fe, New Mexico, covering the Albuquerque area and northern New Mexico. It is owned by Univision Radio and broadcasts a Regional Mexican format as "La Jefa" (The Chief) in competition with KLVO-FM 106.7 "Radio Lobo".

KJFA started in November 2002 on the 101.3 frequency but moved to 105.1 in December 2006 and switching KKRG ("Recuerdo" Spanish Oldies) to 101.3 which only covers the Albuquerque metropolitan area. The Piolin morning program had also been added at the beginning of 2007 as part of the effort to make the station more competitive with KLVO. These changes have helped make KJFA the new top arbitron rated spanish language radio station in Albuquerque and creating a more competitive battle with the long running "Lobo".

The 105.1 frequency in Albuquerque has often been subject to frequent format changes especially since the mid-nineties when the Telecommunications Act of 1996, which allowed for consolidation of radio ownership, was passed. This resulted in this station being acquired by Simmons Media Group in 1995 to become part of the current cluster. Simmons sold it's FM stations in Albuquerque to Univision in Fall 2002.

On February 28, 2008, Univision sold this station to Centennial Broadcasting along with KIOT 102.5, KKSS 97.3 and KKRG 101.3. [http://news.radio-online.com/cgi-bin/$rol.exe/headline_id=b10640]

tation format history

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