KLVO

infobox radio station
city = Los Alamos, New Mexico
name = KLVO
format = Regional Mexican
frequency = 106.7 (MHz)
class = C1
area = Santa Fe, Albuquerque and Northern New Mexico
owner = American General Media
branding = Radio Lobo
airdate = 1987 (106.7), 1995 (KLVO)
erp = 43,000 watts
sister_stations = KABG, KAGM, KARS (AM), KDLW, KHFM, KKIM
website = [http://www.radiolobo.net radiolobo.net]

KLVO-FM (106.7 MHz) is a radio station licensed to Los Alamos, New Mexico. It is owned by American General Media and has a Regional Mexican music format branded as "Radio Lobo". 106.7 FM's broadcast was upgraded to 43 kW in early 2007, it previously broadcasted at 15 kW.

KLVO was launched in early 1995 on 97.7 FM. In November 2007 it moved to 106.7 displacng another Regional Mexican station "La Ley" also owned by American General Media. It's broadcast on 97.7 ended on December 7, 2007 replaced by "Wild 97.7" a rhythmic top 40 station.

KLVO has been the top arbitron rated Spanish language radio station in Albuquerque for many years, but its competitor, Univision owned KJFA "La Jefa", had turned up efforts to compete with Lobo in early 2007. It had moved to a stronger signal and added the Piolin morning program, which has resulted in better ratings and creating a more competitive battle in the format. 106.7 has a similar coverage area as 105.1 La Jefa.

History for 106.7

For more than a decade 106.7 FM was home to an Oldies format for northern New Mexico as KBOM-FM ("K-Bomb", "Oldies blast from the past!"). In 2000 it would be acquired by American General Media which already had its own oldies station KABG-FM 98.5. However, the K-Bomb format would relocate to the 94.7 frequency in Santa Fe, although AGM would acquire that station as well and would bring a permanent end to K-Bomb in 2002.

In early 2001 AGM would launch "The Planet" on 106.7 as KKPL-FM with an adult oriented alternative rock format. However, soon after its debut, Citadel Communications, a major player in the Albuquerque/Santa Fe radio market, would change two of its stations to rock formats including a similar format on 103.3 FM as well as a classic rock station to compete against Clear Channel which had dominated most of the areas rock radio market. This would put KKPL in competition with about six other area rock stations for advertising revenue.

Therefore in late September 2001 after only nine months on the air AGM had thrown in the towel and changed 106.7 to a Spanish language music format as "Radio Sol" with call letters KZNM-FM. Initially "Sol" had emulated the long running format on local public radio station KANW-FM 89.1 which features New Mexico based Spanish language music artists. The commercial effort did not succeed and the format on KZNM would eventually shift to Spanish oldies in 2004. KZNM was consistently the lowest arbitron rated FM station in the Albuquerque radio market and failed to make the Summer 2006 ratings book for Albuquerque. In March 2007 it switched to Regional Mexican as "La Ley", but in November 2007 AGM moved it's other Regional Mexican station KLVO-FM "Radio Lobo" from 97.7 FM to 106.7.

External links

* [http://www.radiolobo.net Radio Lobo Website]
*fmq|KLVO
*fml|KLVO