Orange Wednesdays

Orange Wednesdays refers to the two-for-one cinema tickets offer that is available to Orange customers (users of its mobile phone network or its broadband / dial-up internet service offerings) in the UK on Wednesdays. It allows users to apply to buy two cinema tickets for the price of one at most cinemas across the country for the cost of receiving one service text (as of April 2007, this charge is £0.35). Prior to April 2007 the service was free to Orange customers. The price increase reflected Orange extending the promotion beyond the initial 3 year period they had intended.

Orange Wednesdays was introduced on 31 March 2004 and the promotion has been a success, with Orange seeing a substantial increase in subscribers.

Advertising Campaign

The advert campaign for the promotion in the UK became very popular and is frequently shown in cinemas before films. It features the American Brennan Brown and the English Steve Furst as megalomaniac and sarcastic film executives. Celebrities like John Cleese, Carrie Fisher, Steven Segal, Mena Suvari, Roy Scheider, Sean Astin, Michael Madsen, Patrick Swayze, Macaulay Culkin and more recently Snoop Dogg, Rob Lowe and Anjelica Huston have appeared (as themselves) in the advertisements.

How to participate

Mobile phone users text the word 'film' to 241, or call the number from their Orange mobile phone.

Internet customers first register their participation in the scheme by texting their Orange user name to 80241 from any mobile phone. Thereafter, users text the word 'film' to 80241.

External links

* [http://orangewednesdays.orange.co.uk/wednesdays/mobile Orange Wednesdays website]