Playboy Licensing

The Playboy Licensing Group is a division of Playboy Enterprises. The Licensing segment licenses the Playboy name, the Rabbit Head design and other images, trademarks, and artwork, as well as the Spice name and trademarks for various men's and women's apparel, men's underwear and women's lingerie, accessories, collectibles, cigars, watches, jewelry, fragrances, small leather goods, stationery, music, eyewear, barware, and home fashions.

The Company's trademarks and copyrights are critical to the success and potential growth of all of its businesses. Its trademarks, which are renewable periodically and which can be renewed indefinitely, include Playboy, the Rabbit Head Design, Playmate and Spice. The Company also owns numerous domain names related to its online business. In 2005, Playboy moved into the top 50 World's largest licensors. [cite web|url=http://library.corporate-ir.net/library/10/100/100055/items/192613/PBY_AR_2005.pdf|title=2005 Annual Report|accessdate=April 7|accessyear=2007|date=2006-03-06|publisher=Playboy Enterprises, Inc., pg 4.]

Currently the Licensing division accounts for about 10% of the revenue of the Playboy Enterprises. [cite web|url=http://biz.yahoo.com/e/070316/pla10-k.html|accessdate=April 7
accessyear=2007|publisher=Yahoo.com|title=Form 10-K for PLAYBOY ENTERPRISES INC|date=2007-03-16]

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