Cerealicious

Cerealicious

Type	Private
Industry	Restaurants
Founded	2005 in Manila, Philippines
Headquarters	University of Santo Tomas, España, Manila, Philippines
Key people	Charlene Falcis, Crissy Balatbat, Tanya Tabucal, Lester Fuentes, Andrew Varona, and Trina Ronas
Products	Fast food, Cereals

Cerealicious is a fast-food restaurant chain based in the Philippines. There are currently 12 branches: 10 are located in Manila, 1 in Cebu, and 1 in Davao. Cerealicious offers Post, Nestle, and Kellogg's cereals with milk and a wide range of additional toppings. It incorporates local flavors to serve Filipino taste.

History

Cerealicious began early in 2005 when a group of college friends and officemates decided to offer a new way of eating cereals outside of home. The group saw that the market needed healthier, yet palatable food options.^{[citation needed]} After a year of planning, the first Cerealicious outlet opened on January 4, 2006 inside the University of Santo Tomas compound.

Cerealicious soon gained a following among young people.^{[citation needed]} After a few months, the business grew and expanded to three more locations, one along Taft Avenue (near De La Salle University), one in The Block, SM North, and another one inside La Salle Greenhills. In 2007, Cerealicious continued to expand in Mendiola, Morayta, Greenhills, Cebu, and inside campuses such as St. Paul College Pasig, De La Salle University, De La Salle Zobel, Ateneo de Manila University, Ateneo de Davao University and FEU - East Asia College.

Products

Cerealicious offers many products. Create-Your-Own allows customers to experiment with the assorted cereal brands with either dry or low-fat milk topped off by a variety of toppings such as nuts, fruits, cookies, and candies.

Additionally, Cerealicious offers a drink made of cereals called "Cerealicious Smoothies". These are shakes that are mixed with cereals to give them a crunchy texture. They are branded as "cereal meal[s] on the go"^[1].

Cereal Blockbusters

Cerealicious also offers Cereal Blockbusters, which are set combinations of cereals, milk slush, and toppings. Each is named after a hit movie. Available Blockbusters include:

• Jumanggo (Jumanji)
• Apple-O 13 (Apollo 13)
• Cashewblanca (Casablanca)
• Froot Loose (Footloose)
• Jelly Maguire (Jerry Maguire)
• Nutting Hill (Notting Hill)
• Pirates of the Cadbury-ean (Pirates of the Caribbean (film series))
• Oreo X Juliet (Romeo and Juliet)
• Arr-oats Caldo (Arroz caldo)
• The Gummi Returns (The Mummy Returns)
• Jelly McGuire (Lizzie McGuire)
• Harry Butterfinger of Azkaban (Harry Potter and the Prisoner of Azkaban (film))
• Mintception (Inception)

References

1. ^ Yehey!Lifestyle Food - Changing views on breakfast cereals