Local marketing agreement
- Local marketing agreement
In U.S. and Canadian broadcasting, a local marketing agreement (or local management agreement, or LMA) is an agreement in which one company agrees to operate a radio station or TV station owned by another licensee. In essence, it is a sort of lease or franchise.
Under Federal Communications Commission (FCC) regulations, the licensee is still completely legally responsible for the station, including fines for profanity outside of safe harbor hours. An LMA must also include the "entire" station's facilities (studio and all), as the FCC prohibits subleasing of only the frequency rights or transmitter plant. [ [http://www.hallikainen.com/FccRules/2007/73/3555/ FCC Regulations section 73.3555] ]
LMAs have been criticized because they could allow companies to circumvent FCC rules on how many radio or television stations they can control in any one market. However, the FCC addressed this issue and now stations under LMA are counted toward the ownership cap in a given market. [ [http://www.fcc.gov/Bureaus/Mass_Media/Orders/1999/fcc99207.txt FCC Ownership Limits and LMA rules] ]
ales agreements
Occasionally, "local marketing agreement" may refer to the sharing or contracting of only certain functions, in particular advertising sales. This may also be referred to as a local sales agreement (LSA) or a joint sales agreement (JSA). In the U.S., JSAs for radio stations are counted toward ownership caps; however, TV station JSAs are not counted towards ownership caps, although the FCC is considering changing this.
In one recent Canadian dispute, Rogers Communications and Newcap Broadcasting had a local sales agreement pertaining to CHNO-FM in Sudbury, Ontario, but community interests and the lobby group Friends of Canadian Broadcasting presented substantial evidence to the Canadian Radio-television and Telecommunications Commission that in practice, the agreement was a "de facto" LMA, going significantly beyond advertising sales into program production and news gathering. LMAs in Canada cannot be implemented without the CRTC's approval, and in early 2005, the CRTC ordered the agreement to cease. [ [http://www.crtc.gc.ca/archive/ENG/Decisions/2005/db2005-22.htm CRTC Decision 2005-22] ]
See also
* Concentration of media ownership
References
Wikimedia Foundation.
2010.
Look at other dictionaries:
Marketing warfare strategies — Marketing Key concepts Product marketing · Pricing … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing authorization — Process of reviewing and assessing the dossier to support a medicinal product in view of its marketing (also called licensing, registration, approval, etc.), obviously finalized by granting of a document also called marketing authorization… … Wikipedia
Offset agreement — Defense offset agreements are legal trade practices in the aerospace and military industries. These commercial practices do not need state regulations but, since the purchasers are mostly military departments of sovereign nations comparable to… … Wikipedia
Tobacco Master Settlement Agreement — The Tobacco Master Settlement Agreement (MSA) was entered in November 1998, originally between the four largest US tobacco companies and the attorneys general of 46 states. The states settled their Medicaid lawsuits against the tobacco industry… … Wikipedia
Dominican Republic – Central America Free Trade Agreement — Note: Within this article, CAFTA refers to the agreement as it stood before January 2004, and DR CAFTA is used after that. The Dominican Republic ndash; Central America Free Trade Agreement, commonly called DR CAFTA, is a free trade agreement… … Wikipedia
Dominican Republic–Central America Free Trade Agreement — Presidents Francisco Flores Pérez, Ricardo Maduro, George W. Bush, Abel Pacheco, Enrique Bolaños and Alfonso Portillo Note: Within this article, CAFTA refers to the agreement as it stood before January 2004, and DR CAFTA is used after that. Th … Wikipedia
Codeshare agreement — Not to be confused with Telephone number codeshare, a codeshare with phone number in another country Flight information display system showing several code shared flights. For example: British Airways flight BA4552 is actually the same flight as… … Wikipedia
News America Marketing — News America Marketing, often referred to as just News America, is a marketing business owned by the News Corporation. It is one of three companies in the United States (the other two are Valassis Communications and Insignia Systems) that control … Wikipedia
Yahoo! Search Marketing — Type Yahoo! subsidiary Industry Internet Headquarters Burbank, United States … Wikipedia
