- Foreign celebrity advertising
Foreign celebrity advertising is a popular form of advertising in parts of
Asia, Eastern Europeand Latin America. The phenomenon is most pronounced when English-speaking celebrities do print advertisements or commercials for a non-English speaking market.
American and British dramatic
actors have traditionally been reluctant to appear in widespread advertising campaigns, on the assumption that it cheapens their respectability and can be perceived as selling out by their fanbase or the critical public at large. In Asia, it is much more common to see dramatic actors in commercial advertisements. Japanese advertising budgets, for one, can be far more extravagant than American budgets when it comes to celebrity talent, so the deals in other countries can often prove much more lucrative than their domestic counterparts, with a much lower risk of negative publicity. As many of the celebrities participate under the assumption that their videos will never be seen by their domestic audience, many times they agree to do actions and read lines that are silly and outside of their normal image.
For the reasons stated above, celebrities often attempt to keep these advertisements a secret from American audiences.
Arnold Schwarzenegger, who has done many television ads for Japanese drinks, food products, and television networks is known to secure a "secrecy clause", preventing Japanese advertisers from disclosing his sponsorship deals in the United States [Waltrous, Malena " [http://archive.salon.com/people/feature/2000/06/29/japancelebs/index.html How U.S. stars sell Japan to the Japanese] " from Salon.com. June 29, 2000.] . Some celebrities, including Leonardo DiCaprioand Meg Ryan, have even gone so far as to file cease and desistletters against websites that mirrored the foreign advertisements [ [http://www.chillingeffects.org/protest/notice.cgi?NoticeID=392 Celeb Objects to Image on Foreign Ad-Spotting Site] . August 26, 2002.] .
In more recent years, possibly because of the faster spread of information made possible by the
internet, American celebrities have been more open about doing foreign advertisements, as well as increasing their advertising presence in the United States. Oscar-winning actress Catherine Zeta-Joneshas become the spokeswoman for T-Mobile, and a variety of reclusive celebrities such as Robert De Niroand M. Night Shyamalanhave done individual advertisements for American Express[Story, Louise. " [http://www.commercialalert.org/news/archive/2006/10/seeing-stars Seeing Stars] ". Originally printed in the New York Times. October 12, 2006.] .
*Historically, American actors and filmmakers
Orson Welles, Francis Ford Coppola, and Audrey Hepburnwould appear in Japanese advertisements, while eschewing American ones. More recent celebrities such as Brad Pitt, Leonardo DiCaprio, Gwyneth Paltrowand Jodie Foster, who generally avoid publicity in the United States, have been known to do large-scale advertising campaigns in Japan and China.
*One commercial featuring
Arnold Schwarzeneggerpromoting a Japanese energy drink"Vfuyy" with zany actions is a favorite of Conan O'Brien, and was frequently featured on " Late Night with Conan O'Brien" as a filler clip.
Pepsicommercial that aired in Asia features American singer Christina Aguilerabut wasn't aired in United States.
Foreign celebrity advertising in popular culture
* The movie "Lost in Translation" follows an American actor's trip to Japan to film an ad for
Suntorybrand whiskey. It is loosely based on Francis Ford Coppola, who did advertisements for the Japanese liquor, despite shying away from advertisements in the United States.
* The "Entourage" episode "Chinatown" features the main character,
Vincent Chase, appearing in a lucrative Chinese energy drink commercial at the request of his agent. In the episode, the production quality and special effectsbudget of the commercial rivals some mainstream action movies.
* The "
Friends" episode " The One with Ross's Grant" includes the character Joey appearing in a Japanese "Lipstick for Men" commercial.
* [http://www.japanads.net Japan Ads] - a collection of Japanese commercials featuring foreign celebrities (watermark free)
* [http://www.japander.com Japander] - a repository of Japanese commercials featuring American and British celebrities
* cite web
url = http://www.cracked.com/index.php?name=News&sid=1043
title = The 5 Most Ridiculous Celebrity Cameos in Japanese Ads
accessdaymonth = 08
accessmonthday = 01
accessyear = 2007
last = Kula
first = Chris
date = 28
year = 2007
month = 07
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