- Dickheads matches
Dickheads are a brand of matches released by Australian businessman
Dick Smith in1999 .citation|url=http://www.guardian.co.uk/world/2001/feb/26/worlddispatch.patrickbarkham|title=Aussie icons under siege|author=Patrick Barkham|date=Monday February 26 2001]The name is a pun on the Redheads brand of matches.
The matches were made in Villawood,
New South Wales bySteric Trading Pty Ltd , from local and imported materials. The matches were sold in boxes of 20, "DICKHEADS 20", and 25 "DICKHEADS 25".The back of the box reads:
cquote|We would have to be complete dickheads to let most of our famous Australian brands be taken over by foreign companies. Brands such as
Vegemite ,Aeroplane Jelly , Arnott's,Speedo and Redhead Matches are in overseas hands. This means the profit and wealth created goes overseas and robs our children and grandchildren of a future. A protest fromDick Smith Foods . As Australian as you can get.The brand is no longer sold in stores, making the packets already sold rarities. The remaining packets appear on
eBay from time to time.References
External links
* [http://dicksmithfoods.com.au/index.php?d=main&p=matches DICKHEADS matches] at
Dick Smith Foods site.
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