- Dickheads
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Dick Smith's DICKHEADS matchesDickheads were a brand of matches released by Australian businessman Dick Smith in 1999.[1]
The name is a pun on the Redheads brand of matches.
The matches were made in Villawood, New South Wales by Steric Trading Pty Ltd, from local and imported materials. While the matchsticks and matchheads were made overseas, local packaging allowed the product to be labelled "Australian made".[2] The matches were sold in boxes of 20, "DICKHEADS 20", and 25 "DICKHEADS 25".
The back of the box reads:[1]
“ We would have to be complete dickheads to let most of our famous Australian brands be taken over by foreign companies. Brands such as Vegemite, Aeroplane Jelly, Arnott's, Speedo and Redhead Matches are in overseas hands. This means the profit and wealth created goes overseas and robs our children and grandchildren of a future. A protest from Dick Smith Foods. As Australian as you can get. ” The brand is no longer sold in stores, making the packets already sold rarities.
References
- ^ a b Barkham, Patrick (26 February 2001). "Aussie icons under siege". guardian.co.uk. http://www.guardian.co.uk/world/2001/feb/26/worlddispatch.patrickbarkham. Retrieved 1 April 2009.
- ^ Aiken, Kirsten (11 October 2000). "Dickheads raises questions about "Australian made" labelling". PM (abc.net.au). http://www.abc.net.au/pm/stories/s198328.htm. Retrieved 15 May 2009.
External links
- DICKHEADS matches at Dick Smith Foods site.
Categories:- Companies established in 1999
- Firelighting
- Australian brands
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