Pukka Pies

infobox company

type = Private
genre =
foundation = 1963
founder = Trevor Storer
location_city = Leicestershire
location_country = United Kingdom
location =
locations =
area_served =
key_people = Tim and Andrew Storer
industry =
products =
services =
market c

revenue =
operating_income =
net_income =
assets =
equity =
owner =
num_employees = 262
parent =
divisions =
subsid =
homepage = http://pukkapies.co.uk
footnotes =
intl =

Pukka Pies is a manufacturer of pies that is headquartered in Leicestershire, United Kingdom. A family company founded in 1963 by Trevor Storer it is currently run by his sons Tim and Andrew. It employs 262 people at its factory in Syston, producing 180,000 pies and pasties per day. The brand is one of the most popular pie brands in the United Kingdom.cite news|url=http://www.bod.bakery.co.uk/bodpages.nsf/22e8537493e5720280256be000364497/82cde3e876a4972680257090004a07cc?OpenDocument|title=Keeping it in the family|date=2005-10-04|work=Bake & Take magazine|publisher=bakery.co.uk]

With the company's net worth at £35m as of 2003 and turnover as of 2007 at £25m, Trevor Storer is the 904th richest person in the United Kingdom, according to a "Sunday Times" survey. [cite news|url=http://www.timesonline.co.uk/richlist/person/0,,22618,00.html|title=Trevor Storer|work=Rich List|publisher=Times Newspapers Ltd.|date=2003]

Products

The range of products produced by the company also includes sausage rolls, catering sausages, and frozen puff pastry.cite news|url=http://www.bod.bakery.co.uk/bodpages.nsf/22e8537493e5720280256be000364497/82cde3e876a4972680257090004a07cc?OpenDocument|title=Keeping it in the family|date=2005-10-04|work=Bake & Take magazine|publisher=bakery.co.uk] It also includes non-meat foods, with the company's Potato, Cheese, and Onion Pasty and Vegetable Pre-Sheeted Puff Pastry Roll both having been approved by the Vegetarian Society. [cite press release|publisher=Vegetarian Society|title=Stock up on the Pukka Pies, Just in time for National Vegetarian Week 2002|date=2002-05-16|url=http://www.vegsoc.org/press/pressarchive/aprv5.html]

According to the company, the favourite pie flavours in the United Kingdom, based upon its sales, are: [cite news|date=2005-11-20|title=Go figure Pie chart|work=Independent on Sunday|url=http://www.findarticles.com/p/articles/mi_qn4159/is_20051120/ai_n15851577|publisher=Independent Newspapers UK Limited]

A pastiche of Pierre-Auguste Renoir's painting "Le Déjeuner des Canotiers" hangs in the reception at the company's headquarters, with the original characters replaced by members of the Storer family.

Pukka Pies are most commonly seen for sale in chip shops. In 2008 though, the company started selling their pies in UK supermarkets for the customer to heat up themselves at home.

ale at football grounds

Millmoor, home ground of Rotherham United F.C., was the first sporting venue where Pukka Pies were sold. The supporters of Rotherham United still maintain the record for the most pies consumed at a football match, with a consumption of pies 40% above the Football League average. And even when they moved to the Don Valley Stadium, The Millers fans insisted they have their Pukka Pies, and so Pukka Pies signed a deal to sell them at Don Valley. They sponsor to Rotherham United MAD website, and offer monthly prizes, including trips to the Headquarters and factory, amongst other prizes.

Promotion

Several workers at the factory posed for a nude calendar for 2006, in order to raise money for the Tsunami Appeal and the NSPCC. [cite news|title=CALENDAR LADS DO A PUKKA JOB|url=http://www.meltonmowbraytoday.co.uk/ViewArticle2.aspx?SectionID=755&ArticleID=1286167|date=2005-12-15|author=christian.march|work=Melton Today]

Advertising slogans for the company have included "Socialise with Pukka Pies", which has been the subject of satire. [http://upsideclown.com/2002_03_25.shtml]

The main stand at Boundary Park, home of Oldham Athletic A.F.C., is called the Pukka Pies stand. [cite book|title=The Essential Football Fan (2005)|id=ISBN 1-904328-22-9|publisher=Aesculus Press Ltd|author=Duncan Adams|date=2004-07-26|pages=143] The company is the official sponsor of the England Band. [cite news|title=Footballs' pukka band!|author=John Sinclair|work=BBC News|date=2006-05-11|url=http://www.bbc.co.uk/leicester/content/articles/2006/05/11/pukka_worldcup_feature.shtml]

Notes

References

*

External links

* [http://pukkapies.co.uk Company home page]