WNOW

WNOW

Infobox Radio station
name = WNOW


city = Mint Hill, North Carolina
area =
slogan =
branding =
frequency = 1030 kHz
repeater =
airdate =
share =
share as of =
share source =
format = Spanish Tropical
power = 9,400 watts day
erp =
haat = 374.0 meters
class = D
facility_id = 10646
coordinates = coord|35|8|26.00|N|80|36|1.00|W|region:US_type:city
callsign_meaning = Naomi O. Williams, wife of the owner [ cite web|url=http://www.oldradio.com/archives/nelson/origins.call-list.html |title=Call Letter Origins |work=Radio History on the Web ]
former_callsigns = WCQR (1985-1986)
DWCQR (1986-present)
owner = Davidson Media Station Wnow Licensee, LLC
licensee =
sister_stations =
webcast = no
website = [http://www.wnow.com wnow.com]
affiliations =

WNOW (1030 AM) is a radio station broadcasting a Spanish Tropical format. Licensed to Mint Hill, North Carolina, USA. The station is currently owned by Davidson Media Station Wnow Licensee, LLC. [ cite web|url=http://www.fcc.gov/fcc-bin/fmq?call=WNOW |title=WNOW Facility Record |work=United States Federal Communications Commission, audio division ] [cite web|url=http://www1.arbitron.com/sip/displaySip.do?surveyID=SU08&band=fm&callLetter=WNOW|title=WNOW Station Information Profile|publisher=Arbitron]

History

The station was signed on August 1, 1987 in Union County as a Contemporary Christian station by the founding general manager, Ken Mayfield. An April sign-on date was delayed by paperwork problems. Artists included Amy Grant, Dion, Dan Peek and Deniece Williams [Gene Stowe, "A New Sound on the Air: WNOW to Feature Contemporary Christian Radio Format," "The Charlotte Observer", July 30, 1987.] . Russ Jones took over as managerFact|date=July 2008 soon after Mayfield's departure in 1989 for WKMT [Stephen West, "36 Years on the Radio Started with 30 Hours," "The Charlotte Observer", March 12, 1989.] .

By 1992, WNOW was already offering programming from other countries. A two-hour Saturday show called "Gemutlichkeit" originating from Virginia and hosted by Inge Fischer-White included German, Swiss and Austrian music [Tim Funk, "Beginning April 18, Tune into WCNC for a Little Bit of Country," "The Charlotte Observer" March 28, 1992.] . Also in 1992, Charlotte's Latin American Coalition asked Jones to add Spanish programmingKay McFadden, "Spanish on the Dial: Charlotte's WNOW-AM Aims Its Programming at the Fast-Growing Hispanic Market," "The Charlotte Observer", May 11, 1997.] .

By 1996, with WRCM playing music, WNOW had switched to Christian talk [Mark Price, "Christian Radio Tries to Offer Variety," "The Charlotte Observer", January 6, 1996.] .

By May 1997, half of WNOW's programming was in Spanish, as various groups added shows. Luis Beltran hosted "RadioSol" starting on April 1, which was two-thirds music, mostly Regional Mexican, along with information such as news from Caracol and Hispanic Radio Network. WNOW aired music, soccer, and Christian programming such as "La Voz De Redencion" ("The Voice of Redemption"). The area's Spanish-speaking population had increased from 12,000 to 75,000 since 1990, though illegal aliens would probably put that number closer to 100,000.

Although WNOW carried the programming of "Radio Lider," this name was owned, and programming produced, by a separate company called Orbimedia Lider Communications Inc.

Orbimedia first began to rent time on WNOW in 1994 and only for a few hours on Saturday afternoons. Later, Orbimedia began to rent larger portions of time and added music programming, a departure from its main talk formatFact|date=July 2008 WNOW was the first commercial station in the Carolinas to broadcast entirely in Spanishhttp://www.panthers.com/Common/Article.aspx?id=33226, Retrieved on 2008/07/07.] , which the station was doing by July 1999 ["Radio Station Switches to 24-Hour Spanish Format," "The Charlotte Observer", July 15, 1999.] . Aura Maria Gavilan-Posse, who was WNOW news director in 1998 [Tony Mecia, "Police: Hispanic Relations Are Focus," "The Charlotte Observer", November 26, 1998.] , was the morning host. Her husband Julian Posse served as president of OrbimediaMark Washburn, "'Radio Lider' to Bid Its Listeners 'Adios,'" "The Charlotte Observer", July 4, 2008.] .

On June 12, 2008, the Carolina Panthers announced a deal with Radio Lider to broadcast all of its games for the coming season in Spanish, making the club the 12th team to do so. Since WNOW is a daytime-only station, all of the preseason games along with the Monday night contest against the Tampa Bay Buccaneers on December 8 will be carried on a taped-delayed basis, with the remaining games being broadcast live.

On July 5, 2008, Radio Lider ended its broadcasts after Orbimedia and Davidson could not agree on an price acceptable to both parties for the programming to continue.

References

External links

*
*
*
* [http://radiolidernetwork.com Radio Lider Network]
* [http://orbimedia.com Orbimedia Lider Communications, Inc.]


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