Henry S. Levy and Sons

Henry S. Levy and Sons

Henry S. Levy and Sons, popularly known as Levy's, was a bakery based in Brooklyn, New York, USA and most famous for their rye bread. They are best known for their advertising campaign "You Don't Have to Be Jewish to Love Levy's"Jerry Della Femina, (1971) "From Those Wonderful Folks Who Gave You Pearl Harbor", Pocket Books. ISBN 0-671-78052-2] [ [http://www.adslogans.co.uk/hof/ad_levys.html Advertising Slogan Hall of Fame, "Levy's"] ] . This campaign, created by the legendary adman Bill Bernbach in 1960, featured photos by Howard Zieff of people of different ethnicities and cultures enjoying the bread. [ [http://query.nytimes.com/gst/fullpage.html?res=9C00E0D8143EF932A15751C0A9649C8B63&partner=rssnyt&emc=rss Bernard Weinraub, "Arts In America; From Ordinary Faces, Extraordinary Ads", New York Times, Feb. 21, 2002] ] [ [http://www.ciadvertising.org/student_account/fall_01/adv382j/lrahma/bernbach/levy.html The Center for Interactive Advertising, "Levy's Jewish Rye"] ]

One of the Levy's ad posters, featuring a Native American biting into a Levy's rye sandwich, was included in the Oakland Museum of California's 1999 exhibit "Posters American Style." [ [http://www.oaklandmuseumofcalifornia.com/exhibit/exhib_posters_american.html "Posters American Style", Oakland Museum of California] ]

The Levy's brand is now owned by Arnold Bread, a division of George Weston Limited. [ [http://arnold.gwbakeries.com/subcat.cfm/subcatId/63 Arnold Bread - Levy's page] ]

References


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