- Front (magazine)
Infobox Magazine
title = Front
image_size = 200px
publisher = Flip Media
total_circulation = 100,000 per issue
circulation_year = 13 issues a year
language = English
category =
editor = Joe Barnes
editor_title = Editor
firstdate = 1998
country = flag|United Kingdom. Also sold in flag|Australia, flag|United States and flag|Canada
frequency = Monthly"Front" was first published by Cabal Communications in
1998 , it was created to rival IPC's publicationLoaded . It began as part of the British "lads' mag" genre of magazines although lately rejects this title with the monthly statement "Front is no lads' mag".The title's first editor was Piers Hernu who aimed to create a magazine with more attitude than its competitors, an ethos it retains to this day. The original cover strapline was "Loaded with ladies", seen by many as a cheeky dig at a competing title. Today the magazine uses the strapline "A proper gents' mag". This strapline is generally juxtaposed with gritty or puerile imagery in a move away from the increasing homogenisation of the men's magazine market.
It caters to a demographic of 16-25 year-old males.
Whilst a major selling point is the photo-shoots of models, the magazine also focuses heavily on music, films, gadgets and games, plus sections on fashion and sport. Model
Alex Sim-Wise recently joined Front as a columnist. Glamour shoots within the magazine usually involve well-known models rather than celebrities.The magazine has also been responsible for a number of high profile stunts, most notably smuggling an Eric Cantona lookalike into the Manchester United team photo during a Champions League game.Today it is edited by Joe Barnes and published by Flip Media who are based in Islington,
London .Front has been recently acquired by Sport Media Group Plc.
Notable cover girls
*
Jo Guest , August 1999 & May 2002
*DJ Sassy , October 1999
*Jordan, January 2001, July 2003, September 2003 & March 2004
*Pamela Anderson , July 2001 & August 2002
*Christina Aguilera , October 2001
*Katie Richmond , January 2002
*Nell McAndrew , February 2002
*Jenna Jameson , January 2005
*Melanie Sykes , March 2005
*Jodie Marsh , December 2005
*Lucy Pinder , January 2006
*Raven Riley , March 2007ee also
*"Ralph"
*"FHM "
*"Maxim"
*Glamour photography External links
* [http://www.myspace.com/frontmag "FRONT" official MySpace]
* [http://news.bbc.co.uk/sport1/hi/football/1285914.stm Eric Cantona lookalike invades the Champion's League]
* [http://www.how-do.co.uk/north-west-media-news/north-west-publishing/sport-media-acquires-front-200806092763/ Sport Media Group acquire Front Magazine]
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