Drench

Drench
For other uses, see Drench (disambiguation).

Drench is a brand of bottled spring water owned by Britvic.[1] Drench is one of a range of water brands from Britvic, which includes Pennine Spring and Fruit Shoot H20.[2]

Contents

The Water

The spring water in Drench is filtered through sandstone for up to 50 years and then bottled at source from a spring within the Yorkshire hills. However, packaging for the "Juicy Drench" range of juice drinks, launched in February 2009, states the water for this product comes from a spring in Norfolk.

The bottles come in 440ml, 750ml, 1.5 litres and 2 litre sizes. Supermarkets such as Tesco, Asda, Morrisons, Somerfield and Waitrose all stock their stores with it.[3]

Advertising

Brains

Drench launched a television advertisement campaign with the puppet character Brains from Thunderbirds dancing to Rhythm is a Dancer by SNAP. The advert depicts Brains dancing, he then takes a sip of Drench and dances better than before. The slogan "Brains perform best when they're hydrated" appears on screen followed by a picture of a Drench water bottle and "Your Brain's 75% water".[4][5] The advert was created using computer-generated imagery, and wires to control the puppet..[6] Although the wires are mostly edited out of the images, they are visible at some points.[citation needed] Drench have more recently launched a second advertisement featuring Brains following on from the first. It features the last few seconds of the original advertisement and then Brains proceeds to fall over his prop, a broom. The slogan "Dehydrated Brains don't perform well" appears on screen and is followed by a picture of a Drench water bottle and "Your Brain's 75% water...staydrenched.co.uk" [7]

The Clever Hamsters

In late 2009, Drench began a different campaign, focusing on a hamster band, 'The Clever Hamsters', the 4 hamsters are "Miles" (Plays the Saxophone), "Fats" (Plays the Trumpet), "Dizzy" (Plays the Oboe) and "The Duke" (Plays a Mouth-Organ). The ad shows them playing a tune on their instruments with ease after drinking Drench.

Marketing

As part of their experiential marketing campaign Drench created "The Drench Top Up Zone" for 3 months at Bluewater shopping mall in late 2009. The idea behind the campaign was to create a place for shoppers to rest and top up their hydration with samples of Drench, creating brand awareness for the drink. Results showed that 71% of consumers spent up to 20 minutes in "The Zone" and brand awareness increased by 45%.[8]

References

  1. ^ [1], Official Drench Website.
  2. ^ [2], Britvic's Drench Website.
  3. ^ [3], Official About Drench.
  4. ^ [4], Television advertisement on the Drench website.
  5. ^ [5], Television advertisement on YouTube.
  6. ^ [6], The Making of the Television Advertisement.
  7. ^ [7], Television advertisement on YouTube.
  8. ^ "Drench Experiential Marketing Campaign". iD Experiential. http://www.idexperiential.co.uk/Clients/Drench#content. 

See also

The Television Advertisement

The Making of the Television Advertisement

External links


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Look at other dictionaries:

  • Drench — Drench, n. [AS. drenc. See {Drench}, v. t.] A drink; a draught; specifically, a potion of medicine poured or forced down the throat; also, a potion that causes purging. A drench of wine. Dryden. [1913 Webster] Give my roan horse a drench. Shak.… …   The Collaborative International Dictionary of English

  • drench — n a poisonous or medicinal drink specif a large dose of medicine mixed with liquid and put down the throat of an animal drench vt to administer a drench to (an animal) * * * (drench) a draft of medicine given to an animal by pouring it into its… …   Medical dictionary

  • Drench — Drench, v. t. [imp. & p. p. {Drenched}; p. pr. & vb. n. {Drenching}.] [AS. drencan to give to drink, to drench, the causal of drincan to drink; akin to D. drenken, Sw. dr[ a]nka, G. tr[ a]nken. See {Drink}.] 1. To cause to drink; especially, to… …   The Collaborative International Dictionary of English

  • drench´er — drench «drehnch», verb, noun. –v.t. 1. to wet thoroughly; soak: »A heavy rain drenched the campers and they had to dry out their wet clothing. SYNONYM(S): See syn. under wet. (Cf. ↑wet) 2. to cause to drink; co …   Useful english dictionary

  • drench — drench·er; drench·ing·ly; drench; …   English syllables

  • Drench — Drench, n. [AS. dreng warrior, soldier, akin to Icel. drengr.] (O. Eng. Law) A military vassal mentioned in Domesday Book. [Obs.] Burrill. [1913 Webster] …   The Collaborative International Dictionary of English

  • drench — [drench] vt. [ME drenchen < OE drencan, to make drink, drown, caus. of drincan, to drink < Gmc * drank , pret. stem of * drinkan, DRINK + jan, caus. suffix] 1. to make (a horse, cow, etc.) swallow a medicinal liquid 2. to make wet all over; …   English World dictionary

  • drench — index imbue, immerse (plunge into), inundate, overload, permeate, pervade Burton s Legal Thesaurus. William C. Burton …   Law dictionary

  • drench — [drentʃ] v [T] [: Old English; Origin: drencan; related to drink] to make something or someone extremely wet ▪ In the early morning they had got drenched in the grass. >drenching [ˈdrentʃıŋ] adj ▪ drenching rain …   Dictionary of contemporary English

  • drench — [ drentʃ ] verb transitive to make someone or something very wet …   Usage of the words and phrases in modern English

  • drench — (v.) c.1200, to submerge, drown, from O.E. drencan give drink to, ply with drink, make drunk; soak, saturate; submerge, drown, causative of drincan to drink (see DRINK (Cf. drink)), from P.Gmc. *drankijan (Cf. O.N. drekkja, Swed. dränka, Du.… …   Etymology dictionary

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