Pressbook

A pressbook is a piece of promotional material created and distributed by film producers in order to market their films. Prior to 1980, most film companies did their own promotion, and the pressbooks would be given to exhibitors.

Pressbooks generally contained information on the stars of the film, notes that could be planted in newspaper features or blurbs, and other promotional materials including ready-made film reviews and souvenir-style giveaways.

References

* " [http://findarticles.com/p/articles/mi_m0412/is_2_30/ai_90301342 'No war, no hate, no propaganda': promoting films about European war and fascism during the period of American isolationism] ", Alan Rostron, "Journal of Popular Film and Television", Summer 2002.