J2O

J₂O is an exotic still soft drink made from fruit juices, manufactured by Britvic and sold in the United Kingdom. Launched in 1998 by Sheraz Dar, it was designed to provide an alternative solution for people who were going out to bars and clubs but weren't drinking. The name ‘J₂O’ is a pun on the chemical formula for water, H₂O, chosen due to the drink's 50% fruit juice content.

On 17 October 2006, Britvic announced a sixth flavour J2O - Orange & Pomegranate [cite web|url=http://www.britvic.co.uk/NewsArticle.aspx?id=38 |title=Britvic launches new limited edition J2O Orange & Pomegranate |accessdate= 2006-05-11 |author=Britvic |authorlink=Britvic |date=2006-10-17] .

As of 15 August 2007, J2O has been made available to Bars, Clubs, and Restaurants in the Chicago area and is imported by Exotic Beverage Co.

On 2 August 2006, Britvic announced a promotional campaign designed to coincide with the Little Britain live tour [cite web|url=http://www.britvic.co.uk/NewsArticle.aspx?id=32 |title=J2Oin in for a Laugh with Little Britain |accessdate= 2006-09-11 |author=Britvic |authorlink=Britvic |date=2006-08-02] . The campaign, named "J2Oin in for a laugh" allows buyers to enter a competition to win one of 96 VIP tickets to see the Little Britain show.

In the United Kingdom, seven bottles of J2O are sold a second, making it the second biggest bottled drink sold in pubs after Budweiser [http://www.britvic.com/Brand.aspx?id=49] .

References

External links

* [http://www.britvic.co.uk/Brand.aspx?id=49 Official J₂O homepage]
* [http://www.myspace.com/exoticbevco?id=49 Exotic Beverage homepage]