The Greening of America

The Greening of America

"The Greening of America" was a book published in 1970 by Charles A. Reich. It was a paean of praise to the counterculture of the 1960s and its values. Excerpts originally appeared as an essay in the September 26, 1970 issue of "The New Yorker".cite journal |last= Reich |first= Charles A. |authorlink= Charles A. Reich |title= Reflections: The Greening of America |journal= The New Yorker |volume= |issue= |pages= 42 |date= 1970-09-26 |url= http://www.newyorker.com/archive/1970/09/26/1970_09_26_042_TNY_CARDS_000298460 |accessdate= 2008-07-11 ] The book was originally published by Random House.

The book's argument rests on three separate types of consciousness. "Consciousness I" applies to the world-view of rural farmers and small businesspeople that arose and was dominant in nineteenth century America. "Consciousness II" represents a viewpoint of "an organizational society", featuring meritocracy and improvement through various large institutions; it dominated the New Deal, World War II and 1950s generations. "Consciousness III" represents the worldview of the 1960s counterculture, focusing on personal freedom, egalitarianism, and recreational drugs. [Charles A. Reich, "The Greening of America" (25th anniversary edition, Three Rivers Press, 1995) ISBN 0-517-88636-7]

The book mixed sociological analysis with panegyrics to rock music, cannabis, and blue jeans, arguing that these fashions embodied a fundamental shift in world view.

The book was a best-seller in 1970 and 1971, and topped the New York Times Best Seller list on December 27, 1970 [ [http://www.hawes.com/no1_nf_d.htm#1970's New York Times Best Seller Number Ones Listing] ] .

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