DZTR

Beat 89.5 DZTR

City of license	Naga City
Broadcast area	Camarines Sur
Branding	Beat 89.5
Slogan	"THE BIG SWITCH"
Frequency	89.5 MHz
First air date	1998 (as YES! FM) 2005 (as Beat FM)
Format	Contemporary Hit Radio, Talk
Power	5,000 watts
ERP	20,000 watts
Class	A B C
Callsign meaning	DZ Tabora Radio
Owner	Ateneo de Naga University (Manila Broadcasting Company)

DZTR (89.5 MHz in Naga City, Philippines), branded as Beat 89.5^[1], is an FM radio station owned & managed by the Ateneo de Naga University under Manila Broadcasting Company. The station's studio is located on the 3rd Floor of Phelan Building, Ateneo de Naga University, Ateneo Avenue, Naga City, Camarines Sur.

History

The station first started broadcast as Yes FM 89.5 Naga in 1998 and later on, under the new management & ownership of the Ateneo de Naga University, was changed to The Beat 89.5 "The Metro's New Rhythm" in the early 2005. The Beat 89.5, on its early years, was branded more as a Rock Station rather than a Contemporary Hit Radio Station because it played mostly rock music mixed with a little Pop & RnB which confused the listeners in a way. The identity crisis of whether to be a Rock Station or a Contemporary Hit Radio Station went on until the last quarter of 2009. On January 4, 2010 the struggle ended and a new Beat was born - Beat 89.5 "The Big Switch" formally started broadcasting as a Contemporary Hit Radio Station.

On-air staff

Hosts

• Brian Butter (formerly Tommy of Nikki@95.9 / Butter Boo of 97.5 OK-FM) ^[2] (Music Director / Traffic Supervisor)
• Kid Orange (formerly Sean Little of Power 104.7 / Duke of 99.9 WEB / Jimmy Orange of 97.5 OK-FM / Wesly & Kid Nitro of The Beat 89.5) ^[3]
• Col. Wayne Powers (formerly Popcorn Billy of 97.1 OK-FM & Rico Quezo of 97.5 OK-FM) (Assistant Station Manager / Program & Marketing Director)
• Meagan
• Prince Arwynne (Station Manager / Chief Operating Officer)

Campus jocks

• Lea Albert Tuason "Sandy" (From Ateneo de Naga University)
• Maria Jessica Laquindanum "Jessie" (From Ateneo de Naga University)
• Monica Palomares "Monica" (From Ateneo de Naga University)
• Paul Francis Lagarde "Big Frank" (From Ateneo de Naga University)

Spinners

• Iron Jun (Production Officer)
• DJ Mellow

Former on-air staff

• Adam Rush (Henry of Power 104.7 / Adam Apple of 97.5 OK-FM)
• Cielo
• Cricket
• Drake
• Erik Gilbbys
• J-Seven
• Jack Stud (106.3 Energy FM / Jack Lemon of 97.5 OK-FM)
• Jesse James (Jesse Chips & David Rice of 97.5 OK-FM)
• Lea
• Marc Ash (Freeman of Nikki@95.9 / Marc Burger of 97.5 OK-FM)
• Mike Spike (Mike Menudo of 97.5 OK-FM / Adrian of The Beat 89.5)
• Nikki
• Olivia
• Rufio (Pete 'd Meat of 97.5 OK-FM)
• Sanders
• Sen

Former Technical / Operations staff "The Beat Ohana" Circa 2005

• Noel
• JP
• Itch
• Pao
• Dean
• Homie
• Josh
• Nikki
• Alex
• Cielo
• Perry
• Hajila
• Marc
• Eds
• Edgar
• Paul
• Leah
• Erik

Shows

Daily programs

These are the daily programs from sign-on to sign-off:

• BEAT JUMP START with DJ Mellow (Monday-Friday 5am-6am)
• MORNING BREW with Brian Butter & Kid Orange - Presented by The Avenue^[4] (Monday-Thursday 6am-8am)
• MEAGAN'S CORNER with Meagan (Monday-Thursday 8am-10am, Friday 12pm-3pm)
• THE BRUNCH with KC (Monday-Thursday 10am-12pm)
• BEAT SLOW JAM with Jessie (Monday-Thursday 1pm-3pm)
• AFTERNOONS with Big Frank (Monday-Friday 3pm-5pm)
• PURPLE BEAT with Kid Orange - Presented by Purple Bell Pizza (Monday-Friday 5pm-7pm)
• EVENINGS with Logan(Monday-Friday 7pm-10pm)

Weekend programs

These are additional programs that are aired during the weekends:

• THE HANGOVER with DJ Melow (5am-8am)
• MEAGAN'S CORNER SATURDAY EDITION with Meagan (8am-10pm)
• SATURDAY CRUISE with Sandy (1pm-3pm)

Special shows

These are the programs that are not regularly aired:

• BEAT REWIND - Top charting hits of the 1980s, 1990s, & early 2000 every Friday hosted by Kid Orange (6am-9am) & Col. Wayne Powers (9am-12pm)
• BROWN BEAT - The best of Pinoy Music hosted by Prince Arwynne (Saturday 10am-1pm)
• ROCK SALAD - An all music show for Rock & Alternative enthusiast with CJ, Brandon and Yayie (Saturday 3pm-5pm)
• SMOOTH BOULEVARD - A two hour delight of the smoothest RnB & Soul music hosted by Kid Orange (Saturday 7pm-9pm)

Renamed programs

These are the programs that are given a new name or replaced with a completely different show:

• Beat Domestic (now called Brown Beat)
• Beat Sessions (now called Rock Salad)
• Olivia's Monday Blues (now called Smooth Boulevard)

References

1. ^ http://www.adnu.edu.ph/NewsAndEvents/07222005b.asp
2. ^ http://www.facebook.com/people/Brian-Canizares/1098852072
3. ^ http://www.facebook.com/people/Jasper-Bobis/1045706568
4. ^ http://www.theavenueplazahotel.com

External links

• Ateneo De Naga Website
• Beat 89.5 Facebook
• Beat 89.5 Online Streaming