Cheerio (company)

Cheerio Corporation (株式会社チェリオコーポレーション, Kabushiki Kaisha Cherio Kōporēshon^?) is a soft drink manufacturing company headquartered in Takatsuki Osaka Prefecture, Japan.

Headquarters

The main office is located in Takatsuki, a subyurb of Osaka.

Cheerio Corporation

3-7-13 Otsuka-machi, Takatsuki-shi, Osaka-fu 〒569-0034^[1]

The current (2006) president (selected by the board of directors) is Hikari Suga^[1].

Brief history

In August 1961, the 7-Up company headquarters for Japan was established in Takatsuki, with the production facilities opening there in April 1963. The company changed its name to Kansai Cheerio (株式会社チェリオ関西, Kabushiki Kaisha Cherio Kansai^?) in April 1987, then consolidated with Tokyo Cheerio (株式会社チェリオ東京, Kabushiki Kaisha Cherio Tōkyō^?) and changed to its current name in February 1991. In May 2001, the Cheerio obtained a license to manufacture alcoholic beverages. In June that same year, Cheerio obtained certification for the growing and manufacturing of products labelled "organic".^[2]

Products

• Amino Safeguard
• Cheerio (grape, orange, apple, melon, green tea, black tea, WHOLESOME tea)
• For
• Lifeguard
• Lifeguard Jungleman X
• Milkyway Coenzyme
• Nihon no Cider
• Safeguard
• Sweet Kiss

Advertising slogan

The advertising slogan, Change it for Cheerio, can be found on vending machines, the sides of buildings, and in advertisements for Cheerio's products^[3].

References

1. ^ ^{a b} (Japanese) See Company information. Accessed August 28, 2006.
2. ^ (Japanese) See History of Cheerio. Accessed August 28, 2006.
3. ^ (Japanese) See The Archive of Soft Drinks. Accessed August 28, 2006.