- Emerica
Infobox_Company
company_name = Emerica
company_type =Subsidiary ofSole Technology
company_
foundation =1996
location =Lake Forest, California ,USA
key_people = Pierre-André Senizergues
products = skateshoe s,clothing
homepage = [http://emericaskate.com/ http://emericaskate.com/]Emerica is a
skateboarding shoe brand based inLake Forest, California ,USA and owned bySole Technology .Origin
In 1986, French fashion footwear company Rautureau Apple launched a line of skateboard shoes called etnies. Three years later, French pro freestyle skateboarder Pierre André Senizergues began distributing etnies in the United States. etnies USA, later called etnies America, the first skateboard shoe brand owned and directed by a pro skateboarder, was born. In 1992, Pierre struck a licensing deal with Rautureau Apple and began designing etnies in the U.S. By 1995, Rautureau Apple was bought by a European shoe conglomerate, which was in turn acquired by an American company. Unsure of how his etnies America licensing agreement would be affected, Pierre launched Emerica, short for etnies America, in 1996. All etnies shoes sold in Fall 1995 were shipped as Emerica shoes in Spring 1996. Rautureau Apple put the etnies brand up for sale. Nike, among others, expressed interest, but Pierre gained the full rights. From then on, etnies and Emerica were separate brands, each with their own unique identity. Emerica was immediately recognized as a more raw, simple and straight-ahead skate shoe brand than etnies, who cater to a more mainstream crowd. Over the next decade, Emerica evolved into a straight-up, no-nonsense, well-oiled skateboarding shoe brand widely respected by skateboarders.
Emerica Pro Team
*
Andrew Reynolds
*Gabriel Vasquez
*Heath Kirchart
*Ed Templeton
*Bryan Herman
*Kevin "Spanky" Long
*Leo Romero
*Braydon Szafranski
*Aaron Suski
*Chris Senn
*Jerry Hsu Emerica Amateur Team
*
Brandon Westgate
*Marquis Preston
*Jamie Tancowny
*Justin Figueroa Previous riders
*
Donny Barley
*Chad Bartie
*Dan Drehobl
*Erik Ellington
*Marc Johnson
*Adrian Lopez
*Phil Shao
*John Cardiel
*Jamie Thomas
*Tosh Townend
*Tim O'Connor
*Mike Maldonado
*Gershon Mosley
*Darren Navarette
*Austin Stephens
*Jim Greco
*Matt Allen
*Shane Cross References
External links
* [http://www.emericaskate.com/ Emerica official Web site]
* [http://emericaskate.com/features/emerican-history/ Emerican History]
* [http://www.soletechnology.com/ Sole Technology official Web site]
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