MyScan

MyScan

MyScan is an impulse panel measurement service provided by ACNielsen which aims to track impulse food purchasing which would not be recorded by traditional home based panel measurement services such as Homescan.

The process involves the panelists scanning their purchasing using a barcode reader incorporated into a keyfob. This data is then transmitted to ACNielsen on a weekly basis and is used to produce figures and trends for the companies manufacturing client base.

External links

* [http://www.acnielsen.com ACNielsen]


Wikimedia Foundation. 2010.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • myscan — myscan1 wv/t1b to injure, afflict; offend …   Old to modern English dictionary

  • Homescan — is a service provided by the ACNielsen company where members scan the barcodes on all their purchases with a special barcode reader. The store, price, quantity, and special deals are recorded with the products scanned and the information is… …   Wikipedia

  • meuk̂- —     meuk̂     English meaning: to scratch, tear     Deutsche Übersetzung: “kratzen, ritzen”     Material: Gk. ἀμυκάλαι αἱ ἀκίδες τῶν βελῶν, παρὰ τὸ ἀμύσσειν Hes., ἀμύσσω, Att. ἀμύττω “ritze, zerkratze”, ἅ᾽μυχή “crack, scratch “, etc.; Lat. mucrō… …   Proto-Indo-European etymological dictionary

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”