- Homescan
Homescan is a service provided by the
ACNielsen company where members scan thebarcodes on all their purchases with a specialbarcode reader . The store, price, quantity, and special deals are recorded with the products scanned and the information is transmitted weekly to the company.This information then allows the company to calculate measures such as
market penetration , average weight of purchase and loyalty for its manufacturing clients.Membership in the program has been through random invitations in the mail, but online registration in the [http://refer.homescansignup.com/ US] and [http://www.acnviews.ca/main.html Canada] is now available. Acceptance into the program is based on household demographics and the current needs of the company.
In return for scanning services, points are awarded which can then be redeemed for prizes.
In 2005 ACNielsen further extended the idea of panel measurement with the introduction of
MyScan in the UK. MyScan is a panel measurement service aimed at recording impulse, out of home, consumption and involves the registered panelists scanning their impulse purchases with a key-fob barcode reader.External links
* [http://www.homescan.com Official Website]
* [http://homescan.acnielsen.com.au Homescan Australia]
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