Robinsons (drink)

Robinsons (drink)

Robinsons is a British soft drink brand owned by Britvic. Robinsons has a royal warrant to Queen Elizabeth II and was an independent company until 1995 when it was acquired by Britvic. The Robinsons range includes Fruit Shoot, Fruit Spring, Fruit Squash, Fruit & Barley, Barley Water and High Juice. According to Britvic, Robinsons is the most popular squash brand in the UK, worth £185 million, having sold over 215 million litres in 2005, and represents a large share of the UK soft drinks industry. The Coca-Cola Company have stated that Robinsons are the main competitor to Coca-Cola rather than Pepsi.

Every summer (May and June), Robinsons runs Wimbledon or tennis-related competitions; in 2006 they ran a competition called 'Winbledon', offering entrants a chance to gain VIP access to the Wimbledon Championships. [ [http://www.britvic.com/newsArticle.aspx?id=16 Britvic - News ] ]

References

External links

* [http://www.britvic.com/Brand.aspx?key=Robinsons Britvic page on Robinsons]


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