Zumiez

Infobox_Company
company_name = Zumiez, Inc.
company_
company_type = Public (NASDAQ|ZUMZ)
company_slogan =
foundation = 1978
location = Everett, Washington, U.S.
key_people = Thomas D. Campion, Founder & Chairman and Richard M. Brooks, President & CEO
num_employees = 2,273 (2005)
industry = Apparel Stores
products = Action sports apparel
revenue = profit $153.6 Million USD (2008)
net_income = profit $7.3 Million USD (2008)
homepage = [http://www.zumiez.com www.zumiez.com]

Zumiez (NASDAQ: [http://dynamic.nasdax.com/aspx/mostactive.aspx?exchange=NASDAQ ZUMZ] ) is a mall-based, specialty apparel store founded by Tom Campion in 1978, and publicly traded since 2008. Zumiez currently caters to teenagers and young adults. "Offering gear and clothing for the skater, snowboarder, and surfer," [http://search.yahoo.com/search?p=zumiez+inc.&prssweb=Search&ei=UTF-8&fr=ytff1-&x=wrt] Zumiez sells action-sports related clothing and has created an image based around action sports like skateboarding, snowboarding, and motocross. Zumiez is based in Everett, Washington.The current president and CEO is Rick Brooks [http://seattle.bizjournals.com/seattle/stories/2006/06/26/daily4.html Zumiez completes $14M purchase of Fast Forward - Puget Sound Business Journal (Seattle): ] ] .

tores

There are currently over 300 Zumiez stores in 25 states across the country. The clothing they sell is typically "skater" brand name clothing. Along with clothing, they also sell watches, wallets, sunglasses, and trinkets and toys (such as "Grow Jesus", "Dashboard Jesus", incense sticks and other things of that nature).

Brands

Zumiez currently offers:
*Adidas
*Adio
*A-Lab
*Alien Workshop
*Almost Skateboards
*Alpinestars
*Analog
*ATM
*Atticus Clothing
*Billabong
*Brown Sound
*Burton
*C1RCA
*Casual Industrees
*Coal headwear
*DC Shoes
*DGK
*Diamond Supply Co.
*DVS Shoe Company
*Element
*Emerica
*Empyre
*Enjoi
*Etnies
*Ezekiel
*Fallen
*Famous Stars and Straps
*Flip Skateboards
*Forum
*Foursqure
*Fox
*FreeWorld
*Fyäsko
*Girl
*Globe
*Grenade
*Green Apple Tree
*Heavy Rotation
*Hurley
*Independent Truck Company
*KR3W
* LAKIA
*Limelight
*LRG
*Luxirie
*Matix
*Neff
*Nike 6.0
*Nixon
*NorCal
*Obey
*Plan B Skateboarding
*Quiksilver
*Roxy
*RVCA
*RZST
*Sector Nine
*Sessions
*Skin
*Spacecraft
*Special Blend
*SRH
*The Seventh Letter
*Upper Playground
*World Industries
*Vans, Inc.
*Volcom
*Zero
* Zoo York

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Zumiez stores are designed with an "organized chaos" theme that "that is consistent with many teenagers' lifestyles."Fact|date=February 2007 Zumiez stores are stocked with couches and video games to encourage customers "to shop for longer periods of time and to interact with each other and the store associates." Each store is approx. 2,700 sq. feet.Fact|date=February 2007 The stores generally feature the sales floor, a couch with video games and television, changing rooms, and a 'skate shop.' However, this plan may be modified based on space restrictions. The Zumiez in Massapequa, NY at the Sunrise Westfield Mall does not have a couch or videogames due to their small space.Every summer, Zumiez holds their annual "Couch Tour" in which a several skateboarding team travels the country (mall to mall) and holds an outdoor free demo where they show off their best skateboarding skills. Other key parts of the Couch Tour include free live music provided by popular bands, product giveaways, games, and of course - a couch and TV set up with the Tony Hawk skateboarding video game.

Urban Myths

It is not true that Zumiez stores will give a free skate deck to customers that bring in a picture of a Zumiez sticker on a police car. Zumiez happily gives customers free logo stickers as part of their marketing strategy, but does not condone placing stickers on anything other than the customer's personal property.

Financial

Zumiez reported $153.6 million in sales and a net income of $7.3 million for the 2004 fiscal year. Zumiez stock grew 38% (an additional $6.87 to the original asking price) to close at $24.87 per share. Currently Zumiez mean recommendation is 1.8, indicating a buy status (July 2006). Zumiez expects to grow 40% in the next 5 years (July 2008).

The company recently completed a purchase of the apparel company Fast Forward. The 19 Fast Forward stores, most of them located in Texas, will be eventually converted to Zumiez stores.

References

#http://seattlepi.nwsource.com/business/223279_zumiez07.html July 8, 2006
#http://ir.zumiez.com/phoenix.zhtml?c=188692&p=irol-irhome July 8, 2006
#http://finance.yahoo.com/q?d=t&s=ZUMZ July 8, 2006
#http://search.yahoo.com/search?p=zumiez+inc.&prssweb=Search&ei=UTF-8&fr=ytff1-&x=wrt July 10, 2006

External links

* [http://www.zumiez.com/ Zumiez Official Website]
* [http://ir.zumiez.com/ Zumiez Investor Relations Website]