Classified magazine

Classified magazine

A classified magazine is a magazine that publishes small ads and announcements, known as classifieds, for free or at relatively low cost. Typically these include items for sale and wanted, and services offered; they may also include personal ads. Some classified magazines specialise in particular areas, for example the sale of cars. Their frequency is typically monthly or weekly.

Advertisements are sometimes accompanied by small pictures of items for sale, or in the case of personal advertisements pictures of the advertisers, but mostly the content is textual. There may be a small amount of display advertising and/or journalism.

Such magazines may be national or local; distribution is via kiosks, newsstands, or dump bins, and less often via free home delivery or paid-for subscription through the mail. Many also publish their advertisements on the World Wide Web.

The business models of their publishers vary. Some issue the magazine for free, while charging advertisers; in some, advertisements are free but readers pay for their copies; in some, only advertisements offering goods under a certain value are free, and others are charged for; and some publishers charge both the advertiser and the reader. The decision as to which business model to pursue rests largely on the perceived value of the advertisements to the readers, and the perceived value to the advertisers of receiving responses to their ads.

In the case of personal advertisements, particularly, the publisher may also generate further income from the provision of a voicemail service, which allows people responding to an advertisement to call a premium rate telephone number and leave a message for the advertiser, but does not reveal the advertiser's identity.

Although termed magazines, many classified magazines are in fact printed on newsprint.


Wikimedia Foundation. 2010.

Игры ⚽ Поможем сделать НИР

Look at other dictionaries:

  • Classified Ventures — Classified Ventures, LLC, is a Delaware limited liability company, based in Chicago, owned by a strategic joint venture of five large media companies A. H. Belo, Gannett Company, Inc., The McClatchy Company, Tribune Company and The Washington… …   Wikipedia

  • classified ad — ➔ ad * * * classified ad UK US noun [C] (also classified advertisement, also want ad, also UK small ad) HR, MARKETING ► one of the small advertisements in a newspaper, magazine, or on a website that offers a job or to sell or buy somet …   Financial and business terms

  • classified ad — classified ads N COUNT Classified ads or classified advertisements are small advertisements in a newspaper or magazine. They are usually from a person or small company …   English dictionary

  • classified — ► ADJECTIVE 1) (of newspaper or magazine advertisements) organized in categories. 2) (of information or documents) designated as officially secret. ► NOUN (classifieds) ▪ classified advertisements …   English terms dictionary

  • Magazine paper — are paper grades used in printing of magazines. Contents 1 Manufacture 2 Paper grades 3 Sustainability 4 References …   Wikipedia

  • classified ad — noun a short ad in a newspaper or magazine (usually in small print) and appearing along with other ads of the same type • Syn: ↑classified advertisement, ↑classified • Hypernyms: ↑newspaper ad, ↑newspaper advertisement • Hyponyms: ↑ …   Useful english dictionary

  • Magazine (firearms) — Not to be confused with Magazine (artillery). A staggered column 9x19mm pistol box magazine; the top image shows the magazine loaded and ready for use while the lower image shows it unloaded and disassembled A magazine is an ammunition storage… …   Wikipedia

  • classified advertisement — noun a short ad in a newspaper or magazine (usually in small print) and appearing along with other ads of the same type • Syn: ↑classified ad, ↑classified • Hypernyms: ↑newspaper ad, ↑newspaper advertisement • Hyponyms: ↑want ad …   Useful english dictionary

  • classified — 1. adjective a) National security information formally assigned by governments to one of several levels of sensitivity, usually (in English) top secret, secret, confidential, and, in some countries, restricted; thereby making disclosure to… …   Wiktionary

  • Magazine (artillery) — Not to be confused with Magazine (firearms). Colonial Williamsburg magazine of the eighteenth century in Virginia, USA. Magazine is the name for an item or place within which ammunition is stored. It is taken from the Arabic word makahazin… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”