I Love It Loud

Infobox Single
Name = I Love It Loud

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Artist = Kiss
from Album = Creatures of the Night
Released = 1982 (US)
Format = 7"
Recorded = Record Plant Studios,
Los Angeles, 1982
Genre = Heavy metal
Length = 4:12
Label = Casablanca NB-2365 (US)
Producers = Michael James Jackson, Gene Simmons & Paul Stanley
Chart position = #102 (United States)
#76 (Australia)
Last single = "A World Without Heroes"/"Dark Light"
(1981)
This single = "I Love It Loud"/"Danger"
(1982)
Next single = "Lick It Up"/"Dance All Over Your Face"
(1983) "I Love It Loud" is a song by the American hard rock band Kiss, released on their 1982 album "Creatures of the Night". The song was written by bassist/vocalist Gene Simmons and guitarist Vincent Cusano, although some versions of the album mistakenly credits the song as written by Paul Stanley and Vincent Cusano. Cusano (who would later be known as Vinnie Vincent after officially joining Kiss later in '82) had been working with songwriter Adam Mitchell when he discovered that Mitchell had connections to Kiss, and Cusano made it a point to meet Simmons through Mitchell. After meeting and exchanging phone numbers with Simmons, the two got together and wrote "I Love It Loud" and another song that appeared on the "Creatures" album called "Killer" during the same writing session.

Released as a single in 1982, it was only the second Kiss single to feature a picture sleeve and marked the final Kiss single released on the Casablanca label. [ [http://www.kissfaq.com/singles/usa/singles_usa.html KISS singles information] ] As a single, the song did not fare well, failing to crack the Billboard Hot 100, although it did "bubble under" at #102. [ [http://www.kissfaq.com/charts/scharts.html International Chart History] ]

A video was filmed which featured the band, then officially consisting of Simmons, guitarist/vocalist Paul Stanley, drummer Eric Carr and guitarist Ace Frehley, on stage performing the song while kids, watching them perform on television, are being hypnotized (or inspired) by their performance.

The video was directed by Paul Davey and produced by John Weaver for Keefco. [ [http://www.kissfaq.com/video/concept.html KISS video Information] ] It also marked the final video for which Kiss wore their famous make-up before unmasking in 1983 (see 1983 in music) and also the last Kiss video to feature Ace Frehley (excluding various television appearances Frehley did with the group in support for "Creatures of the Night") before his departure later that year.

This was the last Kiss single to feature Simmons on lead vocals until "God Gave Rock 'N' Roll to You II" in 1991, and the last to feature Simmons as the sole lead vocalist until "Unholy" in 1992.

Alternate versions and covers

This song also appears on other releases such as 1993's "Alive III" and on Kiss' "The Box Set" in 2001. A remixed version of the track appears on Kiss's 1988 greatest hits album, "Smashes, Thrashes & Hits", that features a less heavy drum sound and is missing the fade out in the middle of the song.

The Phunk Junkeez reworked the song and covered it on their 1995 "Injected" album, retitled "I Love It Loud (Injected Mix)."

References

External links

* [http://www.youtube.com/watch?v=oESjf7xywwY Official Music Video]