Buzzle

Buzzle

Infobox_Company
name = Buzzle
logo =
company_type = Defunct
foundation = September 2000
dissolved = March 2001
location_city = Sydney, New South Wales
location_country = AUS
area_served = AUS
key_people = Thomas Qureshi, Chief Executive Officer
num_employees =
industry = Retail
divisions =
revenue =
net_income =
homepage =

Buzzle was the largest Apple reseller in Australia, the result of the amalgamation of several resellers. At time of collapse, Buzzle had sales of A$85 million, accounting for 40% of Apple Australia's turnover and operating 24 of Australia's 68 AppleCentres. [cite news
last = Cullen
first = Drew
coauthors =
title = Apple's Australia's top dealer goes pear-shaped
publisher = The Register
date = 2001-04-03
url = http://www.theregister.co.uk/2001/04/03/apples_australias_top_dealer_goes/
accessdate = 2008-09-24
] The company formed in September 2000 and later went into receivership in March 2001. The company owed A$30 million to 866 creditors at the time of collapse. Buzzle was the result of the amalgamation of DesignWyse, Status Graph, GM Computer, Mac's Place and Manning Computers. Next Byte pulled out at the eleventh hour and still exist today. The company had intended to become a public company.

The company sued Apple Computer Australia for A$57 million following the company's receivership citing that Apple was responsible for the company's demise. [cite news
last = West
first = Michael
coauthors =
title = Buzzle puts bite on Apple
publisher = The Australian
date = 2005-09-13
url = http://www.australianit.news.com.au/story/0,24897,16583496-15316,00.html
accessdate = 2008-09-24
] [cite news
title = Buzzle puts bite on Apple
publisher = The Mac Observer
date = 2003-08-13
url = http://www.macobserver.com/article/2003/08/13.7.shtml
accessdate = 2008-09-24
] Most of the stores were sold and operate under other brands today.

Buzzle was the subject of Going Public, a four-part Australian Broadcasting Corporation documentary which aired in 2001. [cite web
title = Going Public
publisher = Australian Broadcasting Corporation
url = http://www.abc.net.au/tv/goingpublic/default.htm
accessdate = 2008-09-27
]

References

External links

* [http://web.archive.org/web/20010515231731/http://www.buzzle.com.au/ Web archive of the company's site after receivership]


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