Bluebird Foods Ltd

Bluebird Foods Ltd

Bluebird Foods Ltd is a United States owned manufacturer of snack foods, cereals and muesli bars operating in New Zealand.

Description

Originally part of Goodman Fielder , and then bought by Graham Hart's Burns Philp & Co, Bluebrid Foods was purchased by snack-food and beverage giant PepsiCo for NZ$ 245m in July 2006.

Prior to that, Burns Philp tried to sell Bluebird Foods to Nestle with the Uncle Toby sale. Nestle was not interested and bought only the Uncle Toby's business.

In October 2005 Bluebird Foods acquired Krispa and Aztec from Hansells NZ making it one of the largest snack food manufacturers in New Zealand. May 2006 saw Nestle purchase the Uncle Tobys Brand for NZ$1.1 Billion. Bluebird Foods was able to use the Uncle Tobys brand until May 2007.

Currently the Slogan for the company is "Bluebird's the Word", but Bluebird original chips have a different slogan: "Fuel the party with Bluebird Originals".

Multi-Packs consisting of x10, x12 & x18 sizes are also available. Each contains however much stated on the packet, and all are individually wrapped, and each pack contains a snack-sized helping, very common in school lunches.

Bluebird Brands

* Bluebird Original Chips (Readysalted/Chicken/Salt & Vinegar)
* Murphys (Thick Cut Chips)
* Delisio
* Sensations
* Party Corn Chips
* Burger Rings (Corn Snacks)
* Twisties (Corn Snacks)
* Rashuns (Corn Snacks)
* Biguns
* Aztec Corn Chips
* Krispa Chips
* Rollups
* Le Snak
* Uncle Toby Chewy
* Naked Organics
* CC's (Corn Chips)

External links

* [http://www.bluebird.co.nz/ Bluebird Foods Ltd]


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