Project Phoenix (BBC)

Project Phoenix (BBC)

Project Phoenix is the codename designated for the BBC's plans to launch an international news-based magazine. The project will be BBC Magazines' largest-ever investment and will be destined for a new release date in 2007. [citeweb|url=http://www.pressgazette.co.uk/article/140606/bbc_plans_weekly_link_to_flagship_news_programmes|title=BBC plans weekly magazine link to flagship news programmes|publisher=Press Gazette Ltd.|accessdate=2007-01-15] The original 2006 release date was pushed back. The magazine will be tied closely with the BBC's flagship current affairs programme, Newsnight. [citeweb|url=http://www.guardian.co.uk/commentisfree/story/0,,1797682,00.html|title=Digital overload|publisher=Guardian News and Media Ltd.|accessdate=2007-01-15] On June 6, BBC Magazines' Sales Director Ashley Munday moved into a new development role in preparation for the launching of the magazine. [citeweb|url=http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=563902|title=BBC Magazines looks at news magazine|publisher=Media Week|accessdate=2007-01-15] Peter Phippen, BBC Magazines' Managing Director has planned on the release of a news-based magazine since mid-1990s.

PATA will be corresponding with BBC World for Project Phoenix on a subproject, Travel Profiles, to promote Asian-Pacific travel. [citeweb|url=http://www.pata.org/patasite/index.php?id=90&backPID=90&begin_at=10&tt_news=51|title=PATA Launches Destination Profiles on BBC World|publisher=Pacific Asia Travel Association|accessdate=2007-01-15] Other promotions will be done by CNN International and National Geographic, and in print titles such as "TIME", "Fortune", and "Newsweek". [citeweb|url=http://www.hsyndicate.org/news//4016812.html|title=Consumers to receive a more balanced coverage of Asia Pacific travel issues|publisher=Hsyndicate|accessdate=2007-01-15] Australia, Canada, Taipei, Hong Kong, India, Macau, Malaysia and Singapore are to be the biggest contributors to the project. [citeweb|url=http://www.pata.org/patasite/index.php?id=361|title=BBC World Asia Pacific Guides Air Today|publisher=Pacific Asia Travel Association|accessdate=2007-01-15]

References

External links

* [http://www.bbcmagazines.com BBC Magazines website]

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