Firstrade Securities

Infobox_Company
company_name = Firstrade Securities Inc.
company_
company_type = Private
foundation = Flushing, New York (1985)
location = Flushing, New York, USA
key_people = John C. Liu, CEO

industry = Brokerages
products = stock brokerage
homepage = [http://www.firstrade.com/ www.firstrade.com]

Firstrade Securities or 第一理財 is a privately-owned discount retail brokerage firm headquartered in Flushing, New York. It was founded in 1985 by John C. Liu. Investors can buy and sell stocks, bonds, options, mutual funds, on Firstrade's website, which launched in 1997. Firstrade advertises that both market orders and limit orders can be traded for a reasonably low commission fee. The company slogan is "Low cost, Higher standards."

The Firstrade website has no details about its management. [ [http://www.firstrade.com/public/en_us/welcome/aboutfirstrade/ Official About Firstrade page] ]

In the 2004 rankings of Discount Brokers, Firstrade outranked such firms as Scottrade, Brown & Co. and Wall Street Access. In the category of Commissions and Fees, Firstrade outperforms all others such as TD Waterhouse, Ameritrade, Scottrade, Harrisdirect, and Muriel Siebert. And the category of average phone hold time saw Firstrade in the top two for shortest wait time for all brokerages ranked. [TMCNET Article http://www.tmcnet.com/usubmit/2004/aug/1063298.htm] In August 2005, SmartMoney Magazine included Firstrade in their Annual Basic Broker Comparison Survey Chart and made the following comment: "With fewer than 60,000 customer accounts, Firstrade is the smallest brokerage in our survey, but it offered the best deal: $6.95 commissions on limit orders." [SmartMoney Magazine Broker Survey: Hook the Right Broker http://www.smartmoney.com/brokers/index.cfm?story=2005-intro&pgnum=3]

In July 2006, Firstrade was reviewed in "Kiplinger's Personal Finance" magazine. In the magazine's review of the online brokerage industry, Firstrade Securities was named the "clear winner" in the mutual fund category, and the "top clean-hands firm" with the fewest regulatory complaints. [June 2006 Firstrade Newsletter http://freetime.firstrade.com/en_us/newsletter0606.php] Some of Firstrade's competitors include Scottrade, E-Trade and TD Ameritrade.

Firstrade's website can be accessed in both Traditional and Simplified Chinese.

References

External links

* [http://www.firstrade.com/ Firstrade Home Page]
*Firstrade Monthly Newsletter in [http://freetime.firstrade.com/en_us/ English] or [http://freetime.firstrade.com/zh_tw/ Chinese]

ee also

*Stock trader
*Stock market
*Stock broker
*Day trading