NRJ Russia

NRJ is a Moscow-based radio station.

History

The station used to broadcast dance, house and trance music. It started broadcasting on March 8, 2003 and is part of the VKPM Media Group (Veshchatelnaya Korporatsiya Prof-Media).

It broadcasts to the Moscow region on 104.2FM and world-wide via the internet.

The radio station is popular among young people. The station also used to host numerous dance music fesitvals every year, the most famous being 'Energiya Megadance'.

According to VKPM, in April 2006 the average daily number of listeners was 529,000, or a 5.6% of the total number of listeners in Moscow and Moscow Region.

Rebranding in 2006

On 1 September 2006, Radio Energy was rebranded. It is now 'NRJ', a French Brand. The following press release was issued prior to the change:

"Радио Энергия" (Radio Energy FM), frequency in Moscow - 104.2 FM, has obtained official permission to the use of the world famous trade mark NRJ + Energy, owned by the French media group the "NRJ Group". This became possible as a result of negotiations, which took place in 2006 between the representatives of the group and VKPM. The new image campaign of Energy 104.2 FM starts during September 2006 and will position the station as the most fashionable and progressive project, which will rise to become a leader of the domestic market for radio. The renovated size of radio Energy most fully reflects the needs of the potential audience. The consolidation of the Russian Engergy FM to the Pan-European broadcasting group bring about unquestionable competitive advantages. Among them: the right to use a unique international trademark; direct links with the most fashionable trends in contemporary music; integration into the unified European Public Relations project. In its previous form, the output of Energy FM attracted listeners over the age of 12, with the majority of the audience aged between 18 and 35 years. The playlist of the radio station is made up of the most popular songs (hence the new slogan of the radio station is "Hit Music Only").

Denis Serikov, Producer

Yevgeny Levchenko, Brand Manager

See also

• NRJ

External links

• NRJ Official Site (Russian)
• VKPM Media Group (Russian)