Linkshare

LinkShare Corporation

Type	Private
Industry	Online marketing services
Founded	New York, New York (1996)
Headquarters	New York, New York
Key people	Yasuhisa "Yaz" Iida, Co-President Jonathan Levine, Co-President products = Search Marketing (SEM), Affiliate Marketing, Lead Generation
Website	LinkShare.com

LinkShare Corporation provides ecommerce businesses with a range of online marketing services including Search Marketing (SEM), Lead Generation and Affiliate Marketing.

LinkShare boasts that it has created the largest network of affiliate partners of any program provider—over 10 million partnerships—in addition to becoming the first affiliate network provider to achieve sustained profitability. LinkShare also lays claim to being a pioneer in online affiliate marketing. The LinkShare network is touted by the company as the largest pay for performance affiliate marketing network on the Internet ^[1].

LinkShare clients are Fortune 500 and prominent companies doing business online, and include J.C. Penney, 1-800-Flowers.com, American Express, Avon Products and many others.

History

The LinkShare Corporation (LinkShare) was founded in 1996 by Stephen Messer and Heidi Messer and is headquartered in New York City, with offices in San Francisco, Chicago, Tampa, Tokyo and London, UK.

Ownership

LinkShare Corporation is the wholly owned U.S. division of Rakuten, Inc., a top Japanese shopping portal.^[2] Rakuten acquired LinkShare in 2005 for $425 Million in cash.^[3]

Services

LinkShare offers a number of services to online merchants. The primary services are:

• LinkShare Affiliate Marketing Network - Affiliate Program Management and Tracking platform which uses LinkShare's patented enterprise grade tracking technology
• LinkShare Lead Advantage, a Lead Generation solution which offers Advertisers looking for customer leads LinkShare technology and services
• LinkShare Search Advantage, which includes Paid Placement, Paid Inclusion and Search Affiliate Management Services
• LinkShare MediaTracker, which provides tracking and reporting beyond affiliate marketing, including email campaigns and display advertising campaigns

LinkShare Events

LinkShare Symposium East

The LinkShare Symposium East is an annual conference that provides LinkShare advertisers and publishers the opportunity to meet face-to-face and develop key business relationships. The two day event includes keynote speakers, educational seminars, live networking at the LinkShare DealMaker, and the annual LinkShare Golden Link Awards dinner and ceremony.

LinkShare Symposium West

The LinkShare Partnership Summit has been rebranded as the LinkShare Symposium West for 2009. This annual event will complement the LinkShare Symposium East with educational seminars, keynote speakers, and the LinkShare DealMaker, the premier networking forum for LinkShare advertisers and publishers.

LinkShare Industry Appearances

LinkShare exhibits at a variety of tradeshows in the U.S. and U.K.

LinkShare Golden Link Awards

LinkShare hosts the annual Golden Link Awards ceremony during the LinkShare Symposium East conference, to celebrate extraordinary achievements in performance-based marketing. The award is given to companies and individuals in the following award categories:

• Innovative Advertiser of the Year
• Innovative Publisher of the Year
• Best New Advertiser
• Best New Publisher
• Advertiser's Choice Award
• Publisher's Choice Award
• International Advertiser of the Year
• Best Performance-Based Search Strategy
• Best Integrated Lead Generation Campaign
• MVP - Most Valuable Publisher for Lead Generation
• Best Integrated Multi Channel Marketing
• Best Overall Online Distribution Strategy
• Performance Marketing's Most Vocal Advocate
• Technology Genius

Awards History and Rules

The first LinkShare Golden Links Awards ceremony was held in New York City during the LinkShare Symposium 2004. Nominations for awards are limited to LinkShare advertisers and publishers in good standing and can be made via a public nomination form. The winners are determined by the E-commerce Council, which consists of representatives of the LinkShare network, LinkShare advertiser and publisher partners, representatives from the affiliate community and other distinguished industry professionals.

Awards Winners: LinkShare Golden Link Awards 2007 - LinkShare Golden Link Awards 2008

Company Website

• LinkShare Website
• [http;//www.hotelintajpur.in/tajpur hotels]

See also

• Affiliate marketing
• Affiliate programs directories
• Affiliate Networks

References

1. ^ Derek Vaughan (July 12, 2005),Make Money From Your Content Site, Sitepoint.com, retrieved August 12, 2007
2. ^ Top Japanese Shopping Portals - Alexa Ranking
3. ^ Bloomberg (September 6, 2005),Rakuten Agrees to Acquire LinkShare for $425 Million, Bloomberg.com, retrieved August 12, 2007

External links

• LinkShare News and Events