KRYP

Infobox Radio Station
name = KRYP
city = Gladstone, Oregon
airdate = 1981
frequency = 93.1 (MHz)
area = northern Willamette Valley and Clark County, Washington
format = Regional Mexican
branding = El Rey
owner = Salem Communications
slogan =
erp = 1,550 watts
haat = 387 meters
class = C3
facility_id = 82062
sister_stations =
coordinates = coord|45|29|20.00|N|122|41|40.00|W|region:GB_type:city
callsign_meaning = El ReY Portland
website = [http://www.931elrey.com/ www.931elrey.com]
former_callsigns = KTRO-FM, KAST-FM

KRYP is a commercial broadcast FM radio station located in the Portland, Oregon area and owned by Salem Communications. KRYP is a Spanish language station playing regional Mexican music (a mix of genres such as Banda, Ranchera, Mariachi and Norteña). [ [http://www.univision.net/corp/en/urg.jsp Our History/Our Content] from the Univision Radio website]

The Spring 2008 Arbitron ratings saw KRYP become the Portland metropolitan area market leader, the first time a Spanish language radio station achieved that milestone. [ [http://www.oregonmediainsiders.com/node/1653 Latest Arbs: El Rey Is King] from Oregon Media Insiders] [http://www.radioandrecords.com/RRWebSite/NewsStoryPage.aspx?ContentID=Lxz8nCNlf3Y%3d& El Rey/Portland Makes History] from the Radio & Records website]

Facilities

KRYP's studio is in Gladstone and its main transmitter is atop Portland's West Hills. The station also has a reservation for Astoria, Oregon at 92.9 MHz.

History

KRYP took on its current callsign and radio format during the two-week period starting in March 28, 2007. From early 2006 [ [http://sec.edgar-online.com/2006/03/31/0001050606-06-000053/Section2.asp 10-K filed with the SEC by [Salem Communications Corp on 3/31/2006] from Edgar Online] to April 11, 2007 the station was known as KTRO, and featured a talk radio format.

KTRO-FM came into existence through a complicated deal that involved five owners of radio stations in Oregon and featured both signal downgrades and frequency migrations. [http://www.allbusiness.com/services/motion-pictures/4476412.html Five Portland Owners Shuffle Signals to Add KTRO] , a February 2, 2006 "Radio Monitor" article via allbusiness.com] It started when Salem Communications bought the FM signal from New Northwest Broadcasters in 2005, who had operated it as KAST on 92.9 in Astoria, Oregon. To make room on the Portland dial, KPDQ-FM, also owned by Salem, moved from 93.7 to 93.9 and downgraded its broadcast station class from C to C2. McKenzie River Broadcasting's KKNU-FM on 93.1 and licensed to Springfield, moved to 93.3. Bay Cities Building's KDCQ on 93.5 and licensed to Coos Bay, moved to 92.9. Meanwhile, Oregon Eagle's KTIL-FM on 94.1 and licensed to Tillamook, moved to 94.3. New Northwest's own 94.3 licensed to Long Beach, Washington/Astoria, picked up the KAST-FM callsign and format from the original 92.9 to 99.7.

Salem Communication, which normally "target [s] audiences interested in Christian and family-themed content and conservative values" [ [http://www.salem.cc/aboutOverview.htm Overview] from the Salem Communications website] , brought in José Santos of Santos Latin Media, former program director of KLVE in Los Angeles [ [http://www.nab.org/AM/Template.cfm?Section=Industry_Areas&CONTENTID=12797&TEMPLATE=/CM/ContentDisplay.cfm NAB Radio Show Session Features Top Program Directors] from the National Association of Broadcasters website ] , to consult on its change to a Regional Mexican format.

References

External links