- 7 päivää
Infobox_Magazine
title = 7 päivää
editor = Eeva-Helena Jokitaipale
| image_size = 200px
frequency = Weekly
category =Entertainment
company = Aller Julkaisut Oy
firstdate = 1992
finaldate =
finalnumber =
country =Finland
language = Finnish
website = [http://www.seiska.fi www.seiska.fi]
issn = 1236-2409"7 päivää" (Finnish for 7 days, also known as "Seiska") is a Finnish entertainment and TV magazine published by Aller Julkaisut Oy in
Helsinki . In 2005 it had a circulation of 264,067.It was first published in 1992.
Columns and subjects
"7 päivää" centralizes mostly on interviews of celebrities and e.g. pays rewards for hints on stories. Central subjects for stories are e.g. weddings, divorces and other celebrity gossip. The magazine has also a TV appendix "TV-Seiska".
2006 Lordi controversy
In May 2006 "7 päivää" caused a controversy by printing on its front cover a picture of
Tomi Putaansuu , the lead singer of the bandLordi without his face make-up on, even though the band had requested – after winning theEurovision Song Contest 2006 – that no pictures of unmasked band members be published. The picture caused a huge reaction among Finns, and in merely two days over 180,000 Finns had signed anaddress toboycott the magazine. [http://www.hs.fi/english/article/Lordi+fans+furious+at+outing+by+gossip+magazine/1135220038344] Some advertisers even withdrew their contracts with "7 päivää" because of the event. [http://www.hs.fi/kaupunki/artikkeli/Mainostajat+vetäneet+ilmoituksiaan+Seiskasta/1135220039234] The magazine quickly apologized for the picture. [http://www.seiska.fi/toimitus/_a38189/anteeksi+lordi/] "Katso! " published some pictures, too, but it didn't gain so much attention.External links
* [http://www.seiska.fi/ 7 päivää homepage] (in Finnish)
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