SuperPretzel

SuperPretzel is a brand of frozen pretzels marketed by J & J Snack Foods Corporation. The basic product is a box containing 6 pretzels, which are designed to be heated in either the oven or microwave, as well as a packet of salt to add to the pretzels.

Also available are pretzel bites, with or without cheese in the middle. Other products may be available, varying by market locations.

History

In 1971, a man named Gerry Shreiber bought a struggling pretzel company in bankruptcy court for about $70000. At the time, sports stadiums did not have much of a menu, and most people did not know what a soft pretzel was. However stadium food turned out to be an excellent market. To build a display case, Shreiber got some metal hooks in the shape of a tree, and built a glass case around it. He branded the name "SuperPretzel", in likeness to Superman.

When sales increased, the production line was expanded. He told his manufacturing engineer that he wanted a fully automated line. The engineer told him he was dreaming, so they called it "the dream line"; but eventually it became a reality. As of April 2008, Shreiber and/or the SuperPretzl brand/company is worth over $100M. [ [http://www.cnbc.com/id/21758405/ CNBC, "How I made my millions, ordinary people with extraordinary ideas" Tuesday, April 22, 12am ET] ]

Links

* [http://www.superpretzel.com Product website]
* [http://www.jjsnack.com Company website]

References