- Little Trees
Little Trees (US) are disposable
air freshener s in the shape of an abstractevergreen tree , marketed for use incar s. They are made of a material very similar to beer coasters and are produced in a variety of colours andscent s. They are most commonly seen hanging fromrear-view mirror s on front windscreens. These air fresheners were invented in1952 inWatertown ,NY by Swiss-born Canadian businessmanJulius Sämann [cite web|url=http://www.little-trees.co.uk|title=Little Trees Europe|format=Shockwave flash|accessdate=2006-05-13] .A handful of companies in Europe produce Little Trees under license, using the names Magic Tree (UK, Ireland), Wunder-Baum (Sweden, Germany, Netherlands, Norway, Finland), and Arbre Magique (France, Italy, Spain, Portugal). In Sweden the Wunder-Baum brand is sometimes associated with the
raggare culture.Little Trees are often promoted through
motorsports . In 1986, Little Trees became a sponsor ofFormula 3 racing in Italy. Little Trees has been a sponsor ofPorsche Motorsport in Germany. In the US, Little Trees currently sponsorsNASCAR driverMike Olsen .The trees feature prominently in the movies "The Fisher King", "Se7en", and "
Repo Man " [cite web|last=Moos|first=Jeanne|authorlink=Jeanne Moos|year=1996-01-31 |url=http://www.cnn.com/STYLE/9601/car_fresheners/|title=How's your car's fashion 'scents'?|publisher=CNN|accessdate=2006-05-20] .References
External links
* [http://www.little-trees.com Car-Freshner Corporation]
* [http://www.little-trees.co.uk Little Trees Europe]
* [http://www.ilovelittletrees.com A fan site]
*de icon [http://www.wunder-baum.de www.wunder-baum.de]
*sv icon [http://www.wunderbaum.se www.wunderbaum.se]
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