Orange Crush

Infobox Beverage
name=Orange Crush


type=Orange soft drink
manufacturer=Dr Pepper Snapple Group
origin=Clinton, Iowa USA
introduced=1906
discontinued=
related=Fanta, Orange Slice, Sunkist
variants=

Orange Crush is an orange-flavored soft drink (see orange soda) invented by Clayton J. Powel of Los Angeles, California in 1916. [http://www.metnews.com/articles/2006/reminiscing052506.htm]

The Crush brand and trademark are presently owned by Dr Pepper Snapple Group of Plano, Texas. Crush is also popular in Canada, where it is distributed by Cadbury Beverages Canada. Some say Crush is the #1 Orange, Grape and Cream Soda in Canada and still remains a Top 10 brand. WWFact|date=July 2008 It is distributed by various Pepsi bottlers, the biggest being The Pepsi Bottling Group Canada. Several flavors (Grape, Cream Soda, Lime, Orange) are available at most stores throughout North America, however, most are only distributed within small markets. Pineapple Crush and Birch Beer Crush, for instance, is relatively easy to obtain in both can and single serving bottle in the Canadian province of Newfoundland and Labrador, and in Fort McMurray, Alberta. This will soon change, as the Pepsi Bottling Group has recently announced they will begin distributing Crush in a majority of their territory in the United States. [http://www.ajc.com/business/content/business/coke/stories/2008/08/21/pepsi_bottling_crush.html]

Other countries in which Crush is sold are Argentina, Chile, Mexico, Peru, Uruguay and at one time Costa Rica and Bolivia.

Orange Crush at one time was owned by Procter & Gamble. Procter & Gamble only manufactured "bottler's base" which was a concentrate consisting of flavor and color. 1 milliliter of bottler's base was combined with syrup and carbonated water to create a 12 ounce bottle of Crush.

Flavors

* Grape Crush
* Strawberry Crush
* Pineapple Crush
* Cherry Crush
* Peach Crush
* Apple Crush
* Blue Raspberry Crush
* Pear Crush
* Chocolate Crush
* Crush Grapefruit
* Lemon-Lime Crush
* Lime Crush
* Crush Tropical Punch
* Crush Frozen Orange Dream
* Berry Blast Crush
* Crush Nectar
* Diet Orange Crush
* Diet Cream Soda Crush
* Diet Grape Crush
* Crush Birch Beer
* Crush Cream Soda (Canada only)
* Crush Ginger Beer
* Red Cream Crush
* Sour Apple Crush (briefly offered in 2005)
* Wild Cherry Crush (1989 Johnny Bench commemorative can)

In popular culture

Orange Crush cans make an appearance in the movie "Joe Versus the Volcano". The band R.E.M. recorded the song "Orange Crush" for the album "Green" in 1988. As a guest on the late-night show Last Call with Carson Daly, Michael Stipe explained that the song was about a young football player leaving the comforts of home for the war in Vietnam. Also, Stipe opens the song on R.E.M. Live by singing the famous U.S. Army recruiting slogan, "Be all you can be... in the army." The National Football League's Denver Broncos, who wore bright orange, blue, and white uniforms, derived their "Orange Crush" nickname for their defense from the soft drink in the late 1970s. During the 2008 NHL Playoffs the Philadelphia Flyers fans would wear all orange at their home games, this was called Orange Crush, much like the "Winnipeg White Out" or Calgary's "C Of Red." The University of Illinois' Men's Basketball student support section is called "The Orange Krush."

External links

* [http://www.drpeppersnapplegroup.com/brands/crush/ Dr Pepper Snapple Group - Crush page]
* [http://www.metnews.com/articles/2006/reminiscing052506.htm Metropolitan News-Enterprise - "Orange Crush—a Soda Pop Developed in Los Angeles"] from May 25, 2006.
* [http://www.ajc.com/business/content/business/coke/stories/2008/08/21/pepsi_bottling_crush.html "Pepsi Bottling Group to distribute Crush in U.S."] from August 21, 2008.