Louisiana gubernatorial election, 1963-64

The Louisiana gubernatorial election of 1963-64 was held in three rounds. The two Democratic Party primaries were held on December 7, 1963 and January 11, 1964. The general election was held on March 3, 1964. The 1964 election saw the election of John McKeithen as governor.

Candidates

Democrats
*Public Service Commissioner John McKeithen of Columbia in Caldwell Parish, who had been a floor leader for Earl Long in the Legislature in 1948. McKeithen was endorsed by Long's widow, Blanche Revere Long, who served as his campaign manager. He would later appoint her to a key department in his administration.
*deLesseps Story Morrison, Sr., who had been mayor of New Orleans from 1947 to 1961 and Ambassador to the Organization of American States from 1961 to 1963. Morrison had previously run unsuccessfully for governor in 1956 and 1960.
*Eighth District Congressman Gillis William Long of Alexandria, endorsed by Senator Russell B. Long, was vying with McKeithen for the support of the Longite faction.
*Robert F. Kennon of Minden, who had been governor from 1952 to 1956. Kennon had the support of some business and industrial interests, as well as some segregationist voters.
*Education Superintendent Shelby M. Jackson also ran as a vocal segregationist candidate.
*State Representative Louis J. Michot of Lafayette
*Public Works Director Claude Kirkpatrick, formerly of Jennings
*Wilford Thompson of Zachary
*Hugh Lasseigne, a Baton Rouge salesman
*Ku Klux Klan wizard Addison Roswell Thompson of New Orleans

Campaign

In the early days of the campaign, the conventional wisdom of political analysts was that the race would be a three-way one between Morrison, Kennon, and Gillis Long. As the campaign progressed, however, John McKeithen's standing in the polls rose rapidly.

Some observers theorized that the assassination of President John F. Kennedy, which occurred just days before the primary election, may have had a significant impact on the results. The assassination weakened Kennon's prospects because Kennon had in a televised address been highly critical of certain policies of both President Kennedy and Attorney General Robert F. Kennedy describing the Kennedy brothers as "young, misguided men." McKeithen had also criticized the Kennedys, describing both Gillis Long and Chep Morrison as "the Washington candidates." While it did not play as prominent role as in the 1959-60 campaign, race was an important issue in the primary. Jackson was the vocal segregationist among the five candidates, and Kennon discussed "state sovereignty," which some saw as a code word for segregation.

In the runoff, McKeithen echoed the racist tactics of former governor Jimmie Davis in the 1960 campaign, charging that Morrison was supported by a NAACP bloc vote. Portraying himself as a Southerner threatened by outside interests, asking the people of the state "Won't you he'p me?" He likewise borrowed Earl Long's criticisms of Morrison as a toupee-wearing city slicker out of touch with rural voters.

Results

First Democratic Party Primary, December 7, 1963McKeithen overcame the conservative Republican Charlton Lyons, a Shreveport oilman, in the first seriously contested Louisiana gubernatorial general election since Reconstruction. McKeithen defeated Lyons, 469,589 (60.7 percent) to 297,753 (37.5 percent); another 1.8 percent went to the States Rights Party nominee. McKeithen seemed bitter that he had to face a strong Republican candidate after struggling through two hard-fought Democratic primaries.

Significance of the election

From Reconstruction until the 1964 election, Louisiana's Republican Party had been virtually nonexistent in terms of electoral support. This meant that the two Democratic Party primaries were generally the real contest over who would be governor. In this election , however, the Republican made an unprecedented strong showing in the general election, winning 37.5% of the vote.

sequence
prev=1959-60 gubernatorial election
list=Louisiana gubernatorial elections
next=1967 gubernatorial election

Sources

Louisiana Secretary of State. "Primary Election Returns", 1960, 1964

Howard, Perry. "Political Tendencies in Louisiana." LSU Press, 1971.

Jeansonne, Glenn. "DeLesseps Morrison: Why He Couldn't Become Governor of Louisiana." "Louisiana History" 14, 1973.

Public Affairs Research Council of Louisiana. "Voter's Guide to the 1963-1964 Elections"